At Cars.com, we help shoppers meet their perfect car match, and people find their perfect career match. As one of the top places to work in Chicago, according to The Chicago Tribune, BuiltIn Chicago and others, we pride ourselves on a culture of growth and innovation.

Cars.com has revolutionized the automotive industry for both shoppers and sellers through technology and solutions for buyers and sellers alike. We never shy away from a challenge, move fast, collaborate across functions to approach problems from every angle. We’ve built a culture that’s second-to-none and share core values that keep everyone working full-speed at the same goals with the same open, outcome-driven and bold attitudes. 


The Fuel IMV Digital Advertising Director is responsible for overseeing the daily strategic needs of the Fuel Media Team planning, buying, executing and optimizing Fuel in-market campaigns. You will be the direct manager of a team of associates, specialists, and supervisors, and will support them across a strong mix of solutions including: audience planning and media buying of video ads across various programmatic and social platforms (e.g. the Trade Desk, YouTube, Facebook, Amazon Fire TV). Emphasis on audience data usage across digital media platforms. This position includes 75% strategic development, employee coaching and training, budget allocation/pacing, client communication, and 25% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual with managerial experience as a team leader, who can work seamlessly with in-house and client teams, has automotive digital media knowledge, is experienced across multiple media platforms, and familiar with multiple data source providers.

Responsibilities Include:

  • Strategic planning across multiple platforms and data partners
  • Direct supervisor of team: Associates, Specialists, and Supervisors
  • Keep projects on schedule, responsible for management of time and budget
  • Provide ongoing training to media team, maintain detailed knowledge on all new products, digital offerings and trends
  • Assist the FUEL IMV leadership team with forecasting and business growth
  • Analysis of campaign data and reporting for ongoing recommendations
  • Identify opportunities for scale and improvement, solve for team issues, and create tactical roadmap to ensure execution
  • Responsible for digital advertising & auction-based placements
  • Contribute to data integration efforts within Cars Inc. across platforms, data providers and attribution partners
  • Manage and implement audience data usage and recommend in-market shopper options
  • Close collaboration with Fuel Retention and Performance team members, Product and Technology team members and Operations for insights and optimization recommendations, supporting Fuel long-term goals
  • Track and report on budget spending and ROI
  • Work closely with DSP/platform support teams to troubleshoot and improve campaign performance
  • Actively participate and comfortable with client presentations, able to clearly communicate Fuel benefits
  • Work closely with automotive industry data distributors and direct 1PD/3PD sources
  • Identify and propose areas of opportunity to test and expand digital advertising business for current clients
  • Inspire media team members to grow their talents and skills, and acts as a role model in their development
  • Ensure implementation of best practice guidelines and follow company processes
  • Demonstrate expert product/platform knowledge
  • Demonstrate strong judgment and autonomous strategy decisions & critical thinking
  • Demonstrate ability to leverage KPIs to interpret results and make data-based decisions
  • Empathetic & actionable communication to team members, clients, and vendors in high-pressure situations
  • Exhibit a deeper understanding of the big picture of Cars Inc. (ie. how we work with other departments, and our capabilities)
  • Understand and take action on quarterly OKR initiatives as it relates to the role



  • Minimum 7+ years’ experience
  • Understanding the inner workings of analytics, ad tagging, digital advertising and audience data planning
  • Proficiency in Google Sheets and Excel
  • Be extremely accountable and resourceful
  • Ability to speak with clients
  • Excellent verbal and writing communication skills
  • Willingness to learn


Starting salary dependent on experience and certifications. Talented individuals have plenty of room for advancement in our rapidly growing company.


  • Health Insurance with BCBS, Delta Dental (Orthodontics coverage available), Eye Med Vision
  • 401k plan with company match
  • Tuition Reimbursement
  • 18 days paid time off, parental leave, and selected paid holidays
  • Life and Disability Insurance
  • Subsidized gym membership
  • Subsidized internet access for your home
  • Peer-to-Peer Bonus program
  • Work from home Fridays
  • Weekly in-office yoga classes
  • Fully stocked kitchen and refrigerator

*Not a complete, detailed list. Benefits have terms and requirements before employees are eligible.

Apply for this Job

* Required

When autocomplete results are available use up and down arrows to review
+ Add Another Education

Voluntary Demographics
We're focused on creating career chemistry for our team, and that means building a culture where diversity is a priority. All CARS employees are encouraged to bring their whole, authentic self to work every day, including their talents, passions, and unique ideas. Across all our brands, we encourage our teams to stay open, and combine their different backgrounds, experiences, and worldviews to deliver better results.
Below is a set of voluntary demographic questions. If you choose to fill them out, the responses will be used (in aggregate only) and your responses, or your choice to not respond, will not be associated with your specific application and will not in any way be used in the hiring decision.
I identify my gender as:

I identify my ethnicity as:

Veteran Status:

I have a physical disability: