About Cars.com

Cars.com has been featured as one of the top places to work in Chicago by The Chicago TribuneBuilt in ChicagoComputer World and Chicago Innovation, making us the premiere online destination connecting car shoppers to local automotive groups since 1998. We have prided ourselves on being an innovative tour-de-force within the automotive industry by offering top of the line digital media solutions to car shoppers and dealers alike through our expert content, mobile app features, millions of new and used vehicle listings, our comprehensive set of research tools and the largest database of consumer reviews in the industry.

About the Role

Cars.com is looking for a Sr Optimization Analyst to join the Marketing team and be responsible for supporting the Optimization and AB Testing function for our online sites. This is an exciting opportunity to be an influencer to our organization by providing data and insights at key junctures and uncovering optimization opportunities.

This position is responsible for managing the optimization processes to implement test & learn strategies to improve the conversion of consumers against key business driver metrics. He/she will create the optimization strategy and methodology, and work with key stakeholders to create a testing roadmap to execute A/B and multivariate tests with internal tools and potentially external vendors. This role interacts with several cross functional partners and must communicate effectively at both the detailed SME level as well as with business leaders.

Core Responsibilities include:

  • Develop a framework for creating and executing multiple A/B and multivariate tests across the org
  • Create optimization strategies, testing roadmaps, test designs and testing newsletters
  • Have a working knowledge of A/B testing platforms/capabilities and utilize sound testing, targeting and measurement principles
  • Develop relationships with key stakeholders in Product, Consumer Acquisition, Analytics and Marketing to ensure testing program has appropriate cross-functional support
  • Develop measurement methodology for each marketing channel, creating automation and efficiencies where possible
  • Lead discovery analytics work to identify new testing or measurement opportunities
  • Promote culture of testing and optimization across the organization.


  • Proven track record of driving successful Site Optimization results
  • Bachelor degree required (quantitative field preferred)
  • 2-4 years experience in digital analytics
  • 2 year experience in an online optimization/testing role
  • Online media or automotive experience/passion (preferred)

Technical Skills:

  • Strong knowledge of A/B testing platforms (Optimizely preferred)
  • Strong analytics and reporting skills with ability to derive insights from multiple data sources (required)
  • Solid understanding of UX/Design/Usability principles
  • High acumen with statistics
  • Ability to organize and analyze large, varied sets of data (required)
  • Experience with web analytics tools required: Adobe Analytics (preferred), Google Analytics
  • Proficient with MS Office suite, advanced user of Excel (required)
  • Experience with Business Intelligence reporting tools (Tableau preferred)
  • Experience with advanced analytics and data manipulation tools (SQL, R, Python) (preferred)

Business Skills:

  • A curious mind with a thirst for discovery, answers, and optimization
  • Superior work ethic: self-motivated and organized, with superb project management and attention to detail, while keeping focused on deadlines in a fast-paced, changing environment
  • Adept in communicating Site Optimization opportunities & solutions to all levels within an organization (written and verbal)
  • Ability to identify, diagnose and solution Site Optimization opportunities
  • Comfortable presenter
  • Creative problem-solving skills, with an ability to anticipate problems and deal with ambiguity
  • Highly adaptable to learning new processes, tools, and interfaces
  • Ability to make decisions and stand alone when needed
  • A positive, professional, team player
  • Results driven leader with a positive attitude and an executive presence
  • Effectively defines, communicates, executes quality deliverables on time
  • You are bold, push the boundaries and are impatient for success


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