Do you want to change the world? At Cabify, that’s what we’re doing: We make cities better places to live by improving mobility for the people living in them through our platform. Maybe one day cities will be places where nobody needs to own a car; but we still have a long way to go before we get there... Do you want to join us?

Founded in 2011, we became the first Spanish tech unicorn. Our global HQ is in Madrid, but you can currently find us in 40+ cities across Spain, Portugal and Latin America. Every month new members join our world-class team of passionate, smart and talented individuals with a hunger to challenge the status quo.

We are a confident, professional, charismatic and focused team, young at heart and proud to do things the right way. We like to think of ourselves as an ethical and innovative tech company that has created a business where everyone is treated fairly and respectfully, from our engineers to the drivers that use our platform. Moreover, we always comply fully with government regulations and respect local laws. Also, as a socially responsible company where innovation comes first, we’re always looking to promote a diverse and inclusive workplace through our talent acquisition policy.

So if we’re going to turn our vision into a reality, we’re going to need many more bright, ambitious people to join us! We want people who believe in our culture, our values and our eight core principles.

About the position:

The Global VP of Outreach and Awareness will lead a team of marketing experts and is responsible for developing the Brand, Communications and Publicity strategies for the Maxi Mobility group, and all its audiences. Ultimately, this area is responsible for driving reach and awareness of our brands.

She/he will work hand in hand with the leaders of all global areas and country managers to land these strategies in a way that responds to the business needs in a relevant way in each market, constantly measuring and improving upon them.

She/he will lead the planning of global campaigns for paid media as well as promoted through our own channels, will manage the reputation of the brands and advance our positioning within key opinion leaders and media outlets.

How will you help us achieve our mission?

  • Define the brand strategy and activation plan making sure it is aligned with the business and market needs, as well as detecting improvement areas and branding projects that need to be developed.
  • Define and update the brand architecture as the business evolves ensuring correct implementation in the organization.

  • Lead and deliver the global brand tracking on a regular basis, identifying improvement areas and defining action plans to maintain the brand strategy relevant and measurable.

  • Lead the efforts to build a Global Marketing Ecosystem (From Brand Idea to Creative Platform), collaborating with all areas required to activate them, and influence all markets to adopt the processes, tools and content developed, as well as guiding them on successfully adapting all global guidelines to the their markets successfully.

  • Lead and execute the efforts to build campaigns (Both Global and Local) that builds upon the positing of the group’s brands, including managing creative and media agencies.


  • Organize the team based on business priorities and define a road map for Campaigns, Partnerships, Advertising and Strategic Marketing projects.

  • Lead and manage Partnerships that are relevant to our Marketing strategy and business. This includes not only the relationship with those partners but also its activation on a Global Scale

What we’re looking for:

  • 10+ years of experience in Marketing, having worked in multiple areas within the discipline (Brand, Campaigns, PR, Communications, etc.)
  • MBA or advanced degree preferred

  • Leadership and Teamwork

  • Outstanding Communication Skills

  • Comfortable work on unstructured environment, helping to build the structure

  • Planning and Strategic Overview

  • Adaptability to constant change

  • Marketing Strategy

  • Advanced Analytical Skills
  • Business and Operation understanding (strong business acumen)

  • Partnerships and Sponsorship Marketing

  • Project management

  • Focus on results

  • Ability to work effectively with multiple cross-functional groups

  • Creative and Strategic view

The good stuff:

We’re a company full of happy, motivated people and we never want that to change. Here are some more reasons why it rocks to be part of our family.

  • Flexible work environment & hours
  • Regular fun team events
  • Cabify staff discount
  • Personal development programmes
  • Flexible remuneration: subsidized restaurant tickets, transport tickets, healthcare and childcare
  • A pet room so you don’t have to leave your furry friend at home
  • All the gear you need - just bring yourself.
  • And last but not coffee!

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