SENIOR MANAGER, GLOBAL MARKETING – KIDS AND FAMILY : NEW FRANCHISE

LI – REMOTE (EAST COAST PREFERRED)

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). 

What We Need

The SENIOR MANAGER, GLOBAL MARKETING – KIDS AND FAMILY : NEW FRANCHISE will work in a team developing the brand strategy, partnering with development on multi-year product roadmaps, driving always-on live services, and guiding a global cross-functional organization globally.

What You Will Do

  • Reporting to the Director, Global Marketing, you will be developing brand strategy and execute global go-to-market creative:
  • Execute against brand strategies, target audience, positioning and franchise key performance indicators
  • Support building out a long term, global, franchise marketing strategy as well as title specific campaigns and brand/IP development
  • Manage the creative and go-to-market elements of global game releaseS
  • Develop, Oversee and execute the GaaS, promotions and holiday campaigns working closely with internal and external partners
  • Lead marketing collaboration framework process that evaluates metrics, flags opportunities / risks and drives org to solutions that foster positive player relationships
  • Work with go-to-market teams to ensure campaign is executed with local nuance tailored to each market
  • Provide product / competitive expertise for Development, Marketing and Publishing teams
  • Analyze and monitor key metrics and user feedback on a real-time basis to determine user trends and behavior
  • Incorporate best practices derived from analysis of in-game data, sales numbers and financial metrics and communicate key takeaways to management
  • Deliver a consistent voice of the player in concept to develop through to final production and live service execution
  • Partner with development team on multi-year franchise roadmaps
  • Regularly partner, present and report to studio leadership and stakeholders on marketing strategies, plans, and findings

Who We Think Will Be A Great Fit

  • Business oriented marketing leader with a proven track record of success and achievement in brand strategy, product and live-service marketing
  • Minimum 7+ years experience in marketing roles within gaming companies
  • Experience and flexibility working as part of a global org across multiple time zones with a particular emphasis on close collaboration with European teams
  • Project Management and coordination across functional groups, studios and external partners / licensors
  • Experience working with licensors / licensees
  • Strong communicator and collaborator
  • Thrive in a fast-paced, dynamic, flexible environment
  • Passion for video games preferred

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. 

The pay range for this position in New York City at the start of employment is expected to be between $143,000 and $163,400 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

#Li-Remote

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
When autocomplete results are available use up and down arrows to review
+ Add Another Education


Questions to attach for US roles

As part of 2K’s commitment to maintaining a workplace culture of inclusion and respect, we aim to find opportunities to improve our diversity and inclusion practices and resources.  We hope that you will help us achieve this goal by voluntarily disclosing your demographic information.

Whether you choose to disclose this information is entirely your decision. You will not be treated any differently based on your choice.

Any information you provide will be confidential, kept securely, and will not be used to make any employment-related decisions.  More information about how 2K handles your personal data is available at 2K privacy link.

Finally, as a reminder, 2K is an equal employment opportunity employer.  2K does not discriminate, harass, or retaliate against individuals based on any protected characteristic.  If you have any questions about this policy, please connect with hr-dataprotection@take2games.com for support.

Thank you for your help!

 

YOU SHOULD ONLY COMPLETE THESE VOLUNTARY QUESTIONS IF YOU RESIDE IN THE UNITED STATES AND INTEND TO WORK IN THE UNITED STATES.  PLEASE DO NOT COMPLETE THESE QUESTIONS IF YOU DO NOT RESIDE IN THE UNITED STATES OR ARE APPLYING FOR A ROLE OUTSIDE OF THE UNITED STATES. 

ANY INFORMATION YOU PROVIDE WILL BE KEPT CONFIDENTIAL AND SECURE AND WILL NOT BE USED IN ANY EMPLOYMENT-RELATED DECISION.

 

What is your ETHNICITY? (Select one)







What is your GENDER? (Select one)








Have you previously served or are you currently serving in the U.S. military? (Select one)



Do you have a DISABILITY? (Select one)




Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in 2K’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.