As an Email Marketing Associate at Vimeo, you will be responsible for managing the end-to-end email production process and campaign reporting for the growing CRM Team at Vimeo. You’ll support acquisition, engagement, and retention efforts and have a direct impact on Vimeo’s growth and revenue goals, working with email in addition to other marketing channels that the CRM team owns.

What you’ll do:

  • Manage the end-to-end email production process and campaign calendar for many of our email deployments within our ESP platform (including HTML coding)
  • Manage email reporting dashboards, monitor trends, and make recommendations based on results
  • Monitor daily program automations and data processes; troubleshooting when necessary
  • Collaborate with internal teams, running QA to test email assets across environments
  • Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new programs
  • Assist in the execution of complementary CRM channels and projects outside of email
  • Stay current on email marketing best practices and share learnings and insights regularly with the broader marketing team

Skills & knowledge you should possess:

  • 2-3 years hands-on email marketing experience
  • Experience working with various ESPs (experience with ExactTarget/Salesforce Marketing Cloud preferred)
  • Strong HTML & CSS email coding proficiency; comfort with cross-client email coding best practices
  • Experience with mobile email optimization (and responsive email template builds) a plus
  • Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
  • Strong quantitative skills and familiarity with web analytics tools (experience with Google Analytics a plus)
  • Strong project management background; experience collaborating across multiple departments to execute campaign
  • Excellent presentation, written and verbal communication skills
  • Strong Excel & Powerpoint skills
  • BA/BS required

Bonus points:      

  • Strong data analysis skills, and ability to analyze and build complex list segments

About us:

Vimeo empowers video creators to tell exceptional stories and connect with their audiences and communities. Home to more than 60 million members in over 150 countries, Vimeo is the world’s largest ad-free open video platform and provides powerful tools to host, share and sell videos in the highest quality possible. Founded in 2004 and based in New York City, Vimeo is an operating business of IAC (NASDAQ: IAC).

 

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