As a Digital Marketing Specialist you would be responsible for executing digital marketing activities in support of the expansion and growth of the company’s synthetic biology products and services. We are looking for a digital marketer with expertise in digital marketing channel execution and operations (i.e. Adwords, LinkedIn ads, third party publishers, email and social selling). This role will act as a subject matter expert in providing recommendations to digital marketing leaders on digital execution and infrastructure to increase overall customer engagement, optimize lead generation, and grow our sales funnel.

What You’ll Be Doing:

●  This role will be responsible for the execution, management, reporting and continuous optimization of the digital marketing activities in our Adwords, LinkedIn ads, third party publishers and email channels. Your focus will be on driving engagement, generating demand and nurturing our target audiences in collaboration with our product management, commercial marketing and sales teams.

●  You’ll be supporting and collaborating with the Digital Marketing Manager who’s responsible for delivering the digital marketing strategy for Twist’s synthetic biology product line.

●  You’ll be acting as a subject matter expert in providing recommendations to the Digital Marketing Manager on how the digital execution and infrastructure can be used to increase overall customer engagement, optimize demand generation, and drive revenue for the commercial organization.

●  You’ll be focused on increasing our reach and engagement on third party publisher sites by employing different targeting and segmentation strategies to ensure we are engaging all the different buyer personas in order to increase and influence our sales funnel.

●  You’ll be collaborating with our Marketing Technology and Automation function to ensure conversions from the digital channels are being properly captured and attributed in our marketing automation platform, Marketo.

What You’ll Bring to the Team:

●  3+ years of experience managing digital marketing campaigns and channels with a strong quantitative background.

●  Experience collaborating with team members/business partners to develop, execute, and measure multiple integrated digital marketing campaigns, aligned with business goals

●  Excellent communication and presentation skills, specifically in helping marketing and sales stakeholders understand how the execution of coordinated activities will help to generate more account engagement leading to pipeline and revenue growth.

●  Excellent quantitative and data analysis skills to track performance metrics (i.e. using pivot tables in Excel) and make actionable recommendations

●  Experience with mapping content and marketing activities to the different stages of the buyer's journey.

●  Demonstrable experience in running different integrated digital digital marketing campaigns, primarily through Adwords, LinkedIn ads, publisher, and email channels.

●  Track record of successfully developing and delivering integrated, multi-channel marketing and sales activities into target audiences that resulted in growing pipeline and revenue through a B2B sales funnel.

Key Attributes:

●  Ability to identify opportunities to improve segmentation and identify gaps in key personas & contact information within target audiences

●  Experience working with third party publishers to target and reach specific personas across the different types of target audiences we serve..

●  Experience using an ABM platform (i.e. Demandbase, Engagio, 6sense) and/or other marketing and sales technologies (i.e. SalesLoft, Sendoso, Marketo, etc.) to orchestrate multi-channel, multi-step plays in collaboration with Sales.

●  Experience managing large marketing activity budgets and hitting goals for spend and other channel based KPIs determined by the business.

●  Data-driven experience in marketing and program development.

●  Experience with project management activities and processes, for example using

project trackers to ensure activities are getting completed accurately and on time

●  Organized individual with great attention to detail and focus on quality, self-motivated and a good team player.

●  Work with the marketing team to conceptualize, build, and launch digital programs in conjunction with marketing automation platforms to support overall demand generation targets.

What Sets You apart:

●  Experience with purchase order management systems and activity spend tracking.

●  Experience executing digital marketing channels and campaigns in an E-Commerce sales environment.

About Twist Bioscience

Twist Bioscience synthesizes genes from scratch, known as “writing” DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA.

At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.

Twist Bioscience Corporation is an Equal Opportunity Employer. Twist Bioscience Corporation provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic characteristics, or any other category protected by law.

The base cash compensation for this California-based role is below. In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above. Compensation may be different in other locations.
San Francisco Bay Area Pay Range
$106,000—$139,000 USD

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Twist Bioscience’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.