The Senior Product Marketing Manager will contribute to the growth of Twist’s market position in next generation sequencing (NGS) and synthetic biology product segments. This individual will be responsible for driving product and application-based messaging across Twist’s business units, including core initiatives toward cancer research, drug discovery, and human genetics. Responsibilities will include driving application-based sales trainings and enablements, establishing core messaging by segment, and contributing to strategic awareness channels via digital and commercial pathways.

The Senior Product Marketing Manager position will report to the Director of Product Management. Close partnership with key internal Twist stakeholders including sales, product management, and digital / commercial marketing will be expected. 

The Senior Product Marketing Manager may share responsibility for uncovering and developing and closing opportunities, as well as core revenue and marketing targets.

What You’ll Be Doing

  • Scale Twist’s marketing competencies to support revenue growth targets and grow market position.
  • Serve as a core stakeholder with product managers and marketing program managers on new product introductions (NPI) positioning statements and go-to-market execution.
  • Drive outbound messaging and positioning for Twist’s product portfolios in key application areas.
  • Partner with marketing programs and digital marketing teams to execute against regional and global strategic campaigns, participation in external conferences, and other external-facing activities.
  • Evolve product launch and marketing strategies based on core customer segment targets, main product use cases, revenue opportunity, and sales feedback.
  • Unify marketing messaging across sales, digital, and printed marketing channels, including product awareness, customer education, and value positioning.
  • Work collaboratively with our digital marketing team to develop content for refreshed website, online commerce, and other channels.
  • Generate and drive sales enablement capabilities, including contribution to sales trainings, sales tools, and customer.
  • Partner with sales to solicit and pitch Twist capabilities (presentations), competencies and offerings (with support of Twist scientific resource) to strategically important potential new collaborators and partners.
  • Support the creation of a wide variety of customized sales tools and marketing collateral to use with prospective customers.
  • Develop strong working relationships with subject matter experts and principal investigators throughout Twist; assign and coordinate tasks to more qualified co-workers involved in the pursuit of each opportunity.
  • Collect and analyze market and financial data to establish and present compelling business cases for customers, collaborators and partnerships.

What You’ll Bring to the Team

KEY ATTRIBUTES:

  • Demonstrated scientific mastery and problem-solving skills.
  • Ability to participate with others as a member of the team to ensure that demanding and difficult projects are handled smoothly and cooperatively.
  • Expertise in the application and use of NGS and/or synthetic biology will be highly valued.
  • Excellent communication skills including verbal, written and presentation skills.
  • Proven ability to thrive in a start-up/change oriented environment.
  • Proven strategic thinker, backed up by a track record of tactical execution.
  • Ability and confidence to present to a wide range of audiences, including global sales teams, executives, and external KOLs.

 

EDUCATION AND EXPERIENCE:

 

  • Must be willing to travel ~25% for conferences, internal meetings, and customer interactions.
  • Requires a master’s degree in biology, molecular biology, biochemistry or related field, or the equivalent knowledge and experience. A PhD degree is desirable.
  • Requires a minimal of 5+ years in genomics, synthetic biology, or drug development.
  • A background in product management, R&D or marketing is preferred.

 

 

Twist Bioscience Corporation is an Equal Opportunity Employer. Twist Bioscience Corporation provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic characteristics, or any other category protected by law.

The base cash compensation for this California-based role is below. In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above. Compensation may be different in other locations.
San Francisco Bay Area Pay Range
$120,000—$170,000 USD

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Twist Bioscience’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.