The Senior Marketing Manager, Demand Generation is a marketing leader with strategic and creative thinking approach to demand generation. Utilizing a strong understanding of customer segments, buyers’ journeys and the sales process, the Senior Marketing Manager, Demand Generation executes demand generation marketing campaigns to meet department goals in support of sales revenue with the support of the entire marketing team. The Senior Marketing Manager is primarily responsible for reaching marketing lead goals for their assigned business line. 

RESPONSIBILITIES:

  • Manage the execution of outbound lead generation campaigns for all assigned product lines
  • Manage inbound demand generation marketing programs, including: PPC, SEO, advertising, and online review programs
  • Analyze and report on the performance of all marketing programs
  • Manage marketing operations, technology assets, and various marketing systems
  • Manage marketing calendars, trafficking schedule, and on-time execution of all marketing programs
  • Leads and assigns team tasks in conjunction with all of the programs or initiatives under their management
  • Manages in-house marketing list, data maintenance, list building, and segmentation for various Fonteva product lines
  • Manages timely MQL automation and routing to sales team 

REQUIREMENTS:

  • Bachelor’s degree in Business, Marketing or related field
  • At least 5-7 years’ experience with demand generation programs in a B2B environment (journey building, SEM, SEO, social media, tradeshow and webinar events, drip and lead gen campaigns, etc.)
  • Experience leading and obtaining results from project teams, both in managerial and team lead roles
  • Experience managing a project from inception to completion and analysis
  • Proven effectiveness working with sales teams and managing inside sales activities
  • Working knowledge and experience with Hubspot (or similar marketing automation software), Salesforce, Google AdWords, Google Analytics, WordPress, Wrike, HTML, CSS
  • Excellent written and verbal communication skills
  • Solid skills in Microsoft Office, especially Excel and PowerPoint
  • Analytical, detailed, organized and results-oriented
  • Ability to work effectively under pressure and in a fast-paced, dynamic, team-oriented environment

Preferred Experience:

  • Advanced degree in Marketing or Business (MBA or related graduate degree)
  • Salesforce certifications
  • Start-up experience, specifically in demand generation
  • Experience in SaaS (software, Salesforce, cloud)

Employee Referral Bonus

This position is eligible for a $1,000 employee referral

Access Referral Form Here

Salary Range Disclosure

The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Togetherwork's total compensation package for employees. Other rewards may include discretionary bonuses, long term incentives, a flexible paid vacation/personal time policy, 6 weeks paid parental leave and more.

Salary Range

US Remote: $80,000 USD per year

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