The Role
You'll be responsible for developing and executing performance marketing strategies while cultivating and expanding relationships with key affiliates. Your goal is to drive measurable and sustainable user growth, contributing to Trellis’ position as a leader in the digital insurance landscape.
30-60-90 Day Plan
30 Days:
- Gain a comprehensive understanding of Savvy's business model, target audience, and competitive landscape.
- Conduct an in-depth analysis of existing performance marketing channels and affiliate partnerships.
- Establish initial connections with key internal stakeholders and affiliate partners.
- Develop a preliminary user acquisition strategy with a focus on quick wins.
60 Days:
- Implement optimizations to existing performance marketing campaigns to improve efficiency and ROI.
- Expand and diversify the affiliate partner portfolio through outreach and relationship-building.
- Initiate the testing of new performance marketing channels to identify additional acquisition opportunities.
- Begin tracking and analyzing key performance indicators (KPIs) to measure the success of implemented strategies.
90 Days:
- Optimize and scale successful performance marketing channels for sustained user acquisition.
- Strengthen relationships with high-performing affiliates, negotiating improved terms and incentives.
- Develop a comprehensive reporting system to track and communicate the performance of user acquisition efforts.
- Present a detailed plan for ongoing performance marketing and affiliate strategies, including potential expansion opportunities.
Traits
- Analytical Thinker:
- Ability to analyze data and derive actionable insights to inform strategic decisions.
- Strategic Vision:
- Capability to develop and execute a holistic user acquisition strategy aligned with business objectives.
- Relationship Builder:
- Strong interpersonal skills to foster and maintain successful relationships with affiliates and internal teams.
- Results-Driven:
- Proven track record of achieving and exceeding user acquisition targets in a digital marketing capacity.
- Innovative Mindset:
- Stay abreast of industry trends and emerging technologies to bring innovation to user acquisition efforts.
What It's Like Here
- 100% remote
- Highly collaborative environment via Slack and Zoom
- Fast-paced and high impact
