Brand Marketing Manager

Company

Rebag, the ultimate destination for buying and selling the most coveted designer handbags and accessories, is an e-commerce company reimagining the role of luxury in the secondary market. Rebag has opened a world of endless access to luxury, with a unique business model that puts the seller first, offers upfront payment, and makes the resale experience smooth and clutter-free.

Since its inception, Rebag has catered to a rapidly growing segment of consumers who are exploring ownership of luxury goods in a sustainable and affordable way. The company operates online and in stores, with locations in Los Angeles, New York and Miami. Founded in 2014 by a team out of Harvard Business School, Rebag is backed by prestigious venture capital investors including General Catalyst, Novator, Crosslink and FJLabs, and has raised $68m in funding to date. In 2020, Rebag was named one of Fast Company’s Most Innovative Companies. Rebag has been featured in the New York Times, Business of Fashion, VOGUE, TechCrunch and more.

Role

Rebag is hiring a Brand Marketing Manager with a successful track record of managing brand campaigns from start to finish and overseeing copywriting, creative development, social media, influencer marketing and partnerships. The role will report to the CMO:

  • Lead marketing campaigns with cross-functional team, partnering with Creative, Sales, Product, Operations and the full marketing team to ensure the campaign is delivered seamlessly
  • Oversee key brand channels: website, social media, influencer marketing and brand partnerships to build overall brand awareness and engagement
  • Manage marketing calendar, brand budget and creative development process
  • Design and conduct ideation sessions to constantly innovate and energize campaign ideas and design, making campaigns engaging and effective
  • Develop creative briefs and partner with Creative through design and production of photo and video shoots and assets to ensure we deliver our brand and business objectives
  • Define measurable brand goals for each campaign; document and communicate results and learnings to ensure they are applied to future campaigns
  • Analyze and deliver regular reporting on campaign performance and content engagement

Candidates

  • 4+ years of in-house or agency experience managing integrated marketing campaigns with a results-driven mindset
  • Creative thinking and problem solver with a willingness to challenge status quo
  • Excellent communication skills and experience in managing cross-functional projects 
  • Deep understanding of brand voice and strong copywriting skills 
  • Startup minded, positive, hands-on attitude and nimble
  • Ability to multi-task in a fast-paced entrepreneurial environment
  • This position will be based out of NYC and reporting to our SOHO WeWork location 2x a week

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