Company

Rebag (rebag.com), the ultimate destination for buying and selling the most coveted designer handbags, is an e-commerce company reimagining the role of luxury in the secondary market. Rebag has opened a world of endless access to luxury, with a unique business model that puts the seller first, offers upfront payment, and makes the resale experience smooth and clutter-free.

Since its inception, Rebag has catered to a rapidly growing segment of consumers who are exploring ownership of luxury goods in a sustainable and affordable way. The company operates online and in stores, with seven locations in Los Angeles, New York and Miami. Founded in 2014 by a team out of Harvard Business School, Rebag is backed by prestigious venture capital investors including General Catalyst, Novator, Crosslink and FJLabs, and has raised $52m in funding to date. Rebag is headquartered in New York City and employs a team of 120.

Role

Rebag is hiring a Digital Marketing Associate with a successful track record of managing paid search, video and display marketing campaigns to drive customer acquisition and outstanding revenue growth.

  • Build, optimize, analyze and grow paid search and display channels
  • Actively manage and support campaigns to drive performance while maintaining brand standards
  • Manage weekly and monthly reporting, as well as ongoing analysis 
  • Work closely with Acquisition Marketing Manager to develop cross channel plans and strategies
  • Work closely and collaboratively with internal creative, brand and retention teams to develop and execute integrated creative ideas, plans and strategies
  • Leverage customer data and insights, campaign results, creative tests, etc. to optimize ROAS and revenue driven by search
  • Monitor campaign KPIs regularly to understand effectiveness of strategies and identify opportunities for improvement
  • Keep us current on digital marketing best practices regarding audience management, data capture, campaign analysis, new campaign and ad types, and advertising policies
  • Build relationships with key marketing partners (e.g. Google, Youtube)

Candidates

  • 1-3 years of direct experience executing and managing acquisition marketing channels in-house and/or at a digital agency 
  • Ability to analyze large amounts of data into actionable insights in a timely fashion as well as communicating results in an organized and concise way
  • Obsessed over the impact of your campaigns
  • Must have experience in reporting and customer analytics platforms (e.g. Google Ads, Facebook Analytics, Google Analytics)
  • Experience in mobile attribution and analytics platforms (e.g. AppsFlyer, Adjust, Firebase)
  • Startup minded, positive, hands-on attitude and nimble
  • Ability to multi-task in a fast-paced entrepreneurial environment
  • Previous experience in ecommerce/marketplace or luxury sector is a plus

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