Rebag (rebag.com), the ultimate destination for buying and selling the most coveted designer handbags, is an e-commerce company reimagining the role of luxury in the secondary market. Rebag has opened a world of endless access to luxury, with a unique business model that puts the seller first, offers upfront payment, and makes the resale experience smooth and clutter-free.
Since its inception, Rebag has catered to a rapidly growing segment of consumers who are exploring ownership of luxury goods in a sustainable and affordable way. The company operates online and in stores, with seven locations in Los Angeles, New York and Miami. Founded in 2014 by a team out of Harvard Business School, Rebag is backed by prestigious venture capital investors including General Catalyst, Novator, Crosslink and FJLabs, and has raised $52m in funding to date. Rebag is headquartered in New York City and employs a team of 120.
Rebag is hiring a Digital Marketing Associate with a successful track record of managing paid search, video and display marketing campaigns to drive customer acquisition and outstanding revenue growth.
Build, optimize, analyze and grow paid search and display channels
Actively manage and support campaigns to drive performance while maintaining brand standards
Manage weekly and monthly reporting, as well as ongoing analysis
Work closely with Acquisition Marketing Manager to develop cross channel plans and strategies
Work closely and collaboratively with internal creative, brand and retention teams to develop and execute integrated creative ideas, plans and strategies
Leverage customer data and insights, campaign results, creative tests, etc. to optimize ROAS and revenue driven by search
Monitor campaign KPIs regularly to understand effectiveness of strategies and identify opportunities for improvement
Keep us current on digital marketing best practices regarding audience management, data capture, campaign analysis, new campaign and ad types, and advertising policies
Build relationships with key marketing partners (e.g. Google, Youtube)
1-3 years of direct experience executing and managing acquisition marketing channels in-house and/or at a digital agency
Ability to analyze large amounts of data into actionable insights in a timely fashion as well as communicating results in an organized and concise way
Obsessed over the impact of your campaigns
Must have experience in reporting and customer analytics platforms (e.g. Google Ads, Facebook Analytics, Google Analytics)
Experience in mobile attribution and analytics platforms (e.g. AppsFlyer, Adjust, Firebase)
Startup minded, positive, hands-on attitude and nimble
Ability to multi-task in a fast-paced entrepreneurial environment
Previous experience in ecommerce/marketplace or luxury sector is a plus