Collaborate with relevant teams to create, define, and articulate the Minitab story (proposition), developing effective content, product positioning and messaging. Responsible for working with the Global Market Development Manager and the Manager of Competitive Analysis to understand market dynamics, current and future trends, and the competitive outlook. Work closely with the content team to regularly create original and insightful content that can help customers leverage the power of Minitab’s analytics. Work with Sales to establish and develop strategic relationships with customers and partners and use their insight and expertise to assist in the development of product roadmaps and prioritizations, as well as inform product launches, sales enablement, and content strategy. The position requires a high degree of cross-company coordination and collaboration with Product Development, Sales and Marketing Management as well as the Marketing Content and Competitive Analysis Team.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Actively engage all stakeholders (internally and externally) to build and develop the customer story across all products.
Develop strategic themes and participate in the creation of content that can be leveraged by global marketing and integrated across platforms e.g. advertising, PR, blogs, whitepapers, e-books, webinars, conferences, case studies, video etc. Produce 1 webinar per month and at least 2 blog articles per month.
Collaborate with Sales and Training to understand customer needs, including supporting sales conversations and discovery meetings.
Collaborate with Sales and Training to help enable sales on new products, new themes and new features across the portfolio.
Review marketing content to ensure accuracy and completeness with regards to analytics.
Support Global Market Development Manager with product strategy and feature prioritization including regularly demonstrating Minitab and competitive software to executives, participating in product strategy and prioritization meetings, conducting research about new potential opportunities, suggesting new features and enhancements based on customer and competitive insights, plus ideation of market opportunities for innovation and growth.
With key stakeholders, support new business opportunities—new markets, product or service partnerships, or new product or service offerings to better meet the needs of existing markets—and lead efforts to exploit those opportunities. Estimate potential returns versus costs.
Establish self as a credible thought leader and subject matter expert in core markets and target audiences. Participate in conferences, events, webinars, Info Days, and other external activities to evangelize Minitab and build global awareness.
Support “Voice of the Customer” project to develop Minitab’s capabilities of collecting, understanding, and utilizing customer feedback to improve all facets of the organization.
Serve as a role model within both the marketing and Minitab organization for having high integrity, working well with others, and supporting the Minitab corporate culture.
EDUCATION, KNOWLEDGE, AND EXPERIENCE
- Master’s or Ph D in Statistics, Mathematics or related field is required.
- Deep understanding of technical applications of analytics and analytical tools
QUALIFICATIONS, SKILLS, AND ABILITIES
- Excellent leadership, communication, and organizational skills.
- Willingness to travel.
- Ability to speak, read, write, and understand the English language.
Receive direct supervision from the Global Market Development Manager regarding work activities.
Minitab is a Federal contractor and is following all applicable COVID-19 vaccination requirements.