POSITION SUMMARY

Create compelling copy for a highly technical audience that positively influences potential leads, builds long term relationships with our current customer base, and establishes Minitab as an industry thought leader across the globe. Develop marketing content, such as how-to overviews about using Minitab products, customer stories, and blog articles that bring insights from Minitab’s technical experts to a more general audience. Bring a passion for writing, creativity, multimedia, and hands-on technology to help Minitab tell its stories.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Take a thematic approach to global content. Write concise, engaging, semi-technical content that expresses the brand voice and personality. Find the right language to captivate, capture, and cater to various customer audiences across many different mediums for technical products in a B2B environment.

Create copy and manage content:

  • Write, edit, and proofread communications copy for technical accuracy and to ensure consistency of brand messaging, positioning, and value proposition.
  • Collaborate with global marketing manager, product managers, and subject matter experts across the organization to develop original global content that supports marketing campaigns for lead generation, lead nurturing and brand awareness.
  • Prepare compelling messaging and content for promotions across various channels that supports strategies and brand awareness.
  • Mine content from trainers, consultants, etc. to leverage their knowledge in-market.
  • Plan content for campaigns based on the customer buying journey (i.e., suggest types of content that will progress prospect from awareness to selection and purchase).

Enhance, refine, and drive a consistent, compelling voice across channels:

  • Develop content that is technically accurate, which often includes collaborating with subject-matter experts to conceptualize and review the material.
  • Able to translate technical information, such as from documents or interviews with researchers, into easy-to-understand articles for a variety of audiences.
  • Optimize global content for regional use (localization) across all sales stages, in all channels (tradeshow/events, email marketing, social media, advertising, sales enablement tools, etc.).
  • Evaluate finalized copy for compliance with policies, style, and tone.
  • Write, edit, and proofread website content, blogs, case studies, marketing emails, and press releases.

Measure and Learn:

  • Keep internal portal tools updated with current digital versions of content published.
  • Seek and integrate customer feedback and test results to optimize content and language.
  • Working within a content team to lend your editorial expertise as writer, editor, and content strategist
  • Evolve content themes to continue to engage target audiences.
  • Stay up-to-date with emerging content best-practices and solutions.

ADDITIONAL RESPONSIBILITIES

  • Highly comfortable interviewing customers and technology experts
  • Able to quickly learn about new technology products and concepts
  • Provide leadership in the region by mentoring and supporting other members of the marketing content team.
  • Willingness to advocate for content—using experience, customer insights, and data to pitch and persuade people on a content idea
  • Administration of our social media platforms day-to-day activities.
  • Participate in campaign and brand story ideation.
  • Develop and post content on the intranet and public website pages, including services, news, events, articles, and speaking engagements, as needed.
  • Develop and issue press releases as needed.

EDUCATION, KNOWLEDGE, AND EXPERIENCE

  • Bachelor’s degree in marketing, communications, journalism, public relations, or related field, or equivalent experience is required.
  • At least 6 years’ of previous work experience in a B2B company with technical writing for a marketing and sales environment and technical product and/or software copy and content development experience is required.
  • Able to explain technical subjects, such as programming languages or database administration, to a semi-technical audience.
  • Experience with Content Management Systems (CMS) repositories that support easy authoring and retrieval of content.
  • Working knowledge of Microsoft and Adobe platforms (Word, PowerPoint, InDesign, etc.).
  • Project management experience including scheduling, planning, and managing projects to completion is a plus.

QUALIFICATIONS, SKILLS, AND ABILITIES

  • Strong creative, strategic, analytical, and organizational skills.
  • Excellent creative writing and editing abilities.
  • Excellent oral communication skills.
  • Demonstrated ability to manage multiple projects simultaneously and to create and maintain project lists and timetables for a large team with strong attention to detail.
  • Highly motivated, willingness to think outside the box, and work collaboratively in a team environment.
  • Highly organized, accurate, thorough, and able to assume diverse responsibilities in a fast pace environment with minimal supervision.
  • Demonstrated ability to interface cross-functionally.
  • Comfortable working in a multi-lingual and multi-cultural environment.

 

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Minitab are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.