THE COMPANY

KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity. We continuously push the boundaries of gaming enjoyment by embracing new challenges and technologies and expanding our platforms and services to captivate an even larger fan base. Best known for the genre-defining worldwide sensation PUBG: Battlegrounds, our stellar studios based across the globe include PUBG Studios, Striking Distance Studios, Unknown Worlds, Bluehole Studio, RisingWings and more. In collaboration with our passionate and driven team, we strive to establish ourselves as a renowned creator of masterpieces in the global gaming market.

 

THE OPPORTUNITY

We are seeking humble individuals who embody a proactive, adaptable mindset and are willing to wear multiple hats. Ideal candidates are self-starters who take risks, focus on results, and embrace collaboration. They should be passionate advocates for our games, deeply understand the needs of our players, and communicate effectively and proactively. A strong problem-solving approach, creativity, and accountability are essential. We value shared leadership and a commitment to continuous learning, as these qualities will drive our collective success.

We are seeking a Marketing Manager who will join our team to support various development and publishing efforts and marketing campaigns across multiple game titles. Reporting to Department 5’s Director of Publishing, you will develop and execute strategic plans for the marketing function, including goal setting and resource allocation. You will plan comprehensive go-to-market strategies and tactics that align with business objectives and resonate with our players.

RESPONSIBILITIES:

  • Set strategic plans for the marketing function, including goal definition, resource allocation, budgeting, and prioritization.
  • Plan and execute comprehensive go-to-market strategies that align with business goals and resonate with target audiences.
  • Oversee the execution of marketing tactics, ensuring adequate staffing, budget adherence, and timely vendor deliverables.
  • Manage advertising purchases, social media boosting, and paid media campaigns to expand the player base and increase revenue.
  • Analyze media channel performance, providing actionable recommendations to optimize budget distribution for the best Return on Ad Spend (ROAS).
  • Work with PR teams and agencies to develop and distribute press releases for major announcements, enhancing brand visibility.
  • Oversee the development and updates of game and studio websites, ensuring alignment with marketing initiatives.
  • Collaborate with designers on the localization and curation of creatives, analyze performance, and suggest optimizations.
  • Produce regular media analytics reports, providing insights to inform marketing strategies and decisions.
  • Build growth forecasts in partnership with the publishing and finance teams, refining scenarios based on company revenue projections.
  • Stay informed about industry trends and innovative marketing developments to continuously enhance marketing efforts.
  • Design and construct statistical models to forecast and review outreach and engagements metrics for marketing activations, providing strategic learnings for future activations.
  • Other duties, as assigned

QUALIFICATIONS:

  • 5+ years of marketing experience preferably in gaming or entertainment
  • Familiarity with game development and publishing processes
  • Deep knowledge of the video game and esports industry
  • Sharp attention to detail and meticulous organizational skills
  • Excellent written and verbal communication and interpersonal skills
  • Ability to work in an everchanging environment and collaborate across diverse teams
  • Ability to create, organize, prioritize, and execute tasks in a high-pressure environment
  • Evident skills in negotiation and conflict resolution
  • Experience in forecasting project financials and workforce planning
  • Availability to work on call and on weekends during game launches or event periods
  • Willingness and ability to travel domestically and internationally for extended periods of time
  • Proficiency with Microsoft Office, Google Suite, and project management tools (Wrike)

 

Reasonable Accommodation

KRAFTON Americas is committed to the full inclusion of all qualified individuals. As part of this commitment, the Company will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to apply for an open position, perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the HR Talent team at KRAFTON Americas, to begin the interactive process.

EEOC statement

KRAFTON Americas provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.

In California, the expected salary range for this position is $110,000-$135,000. The listed expected salary range represents a good faith estimate and the actual pay may depend on a variety of job-related factors that can include experience, education, skills, and location.

Due to recent scams, our recruiters will only reach out to you via @sds.com, @krafton.com or @pubg.com. If you received an email and are unsure you can always email recruiting_ka@krafton.com. 

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