Classy, an affiliate of GoFundMe, is a Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Classy's platform provides powerful and intuitive fundraising tools to convert and retain donors. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise over $5 billion. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit www.classy.org.

Classy is looking for a Demand Generation Specialist to support the execution for our marketing playbook sourcing and influencing pipeline generation for our commercial sales team. This person is highly analytical, organized, a problem solver, creative, and enjoys collaboration with other teams. You’ll support Classy’s segment marketing manager to develop and optimize our revenue generating playbook. 

What you’ll accomplish:

  • Drive Classy’s webinar calendar and process including content and presentation creation, project management, Marketo and Salesforce set up, and email promotions 
  • Work with Classy’s email marketing manager to track performance and A/B tests of marketing emails including but not limited to nurture programs, monthly newsletters, and product announcements
  • Support the Commercial Demand Generation manager in quarterly campaign creation, management, execution, and reporting
  • Work with the Commercial Demand Generation Manager to optimize sales rep outreach and nurture, including drafting and optimizing sales email cadences
  • Manage campaign reporting and optimization tactics, continually improving campaign launch process and results 
  • Work closely with our events team to align and provide support on upcoming events or co-marketing activities 
  • Grow relationship with our commercial sales partners, interfacing daily with the sales development team
  • Report on the success of the team’s marketing playbook tracking new leads throughout the funnel–– qualified leads through pipeline

What you bring (Required):

  • Bachelor’s Degree
  • 5 + years of business experience project managing, copy-writing, campaign management, and/or marketing program management, B2B SaaS experience and strong familiarity with Inbound Demand Generation funnels
  • Highly self-motivated and hungry for more responsibility, with the ability to independently prioritize shifting workloads and meet deadlines in a fast-paced, always-changing environment
  • Proficiency using marketing automation tools (Marketo) and Salesforce CRM
  • Extraordinary multi-tasker who thrives in managing several projects simultaneously without losing attention to detail and ensuring flawless execution
  • Creative and effective storyteller with the ability to translate business objectives into goal-oriented marketing campaigns
  • Master project manager, comfortable working cross-functionally and setting clear deliverables, goals, and deadlines
  • Excellent presentation and interpersonal skills, comfortable with leading presentations, webinars, and meetings; a leader at heart
  • Data-intelligent with the acumen to ask pointed questions and leverage multiple datasets and translate them into insightful recommendations

    What would be awesome to have (Preferred):
  • Experience working with a sales development (SDR) or business development (BDR) team
  • Strong experience with Salesforce, including creating reports and dashboards for campaign analysis 
  • Proficient in project management tools like Asana
  • Strong understanding of the marketing funnel and ability to analyze diverse sets of data to develop insights
  • Experience with sales engagement platforms such as Salesloft and Qualified

Why you’ll love it here: 

  • Market competitive pay
  • Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee only plans and 85% for employee + dependent plans) and employer HSA contributions. 
  • 401(k) retirement plan with company matching
  • Hybrid workplace with fully remote flexibility for many roles
  • Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses
  • A variety of mental and wellness programs to support employees   
  • Generous paid parental leave and family planning stipend
  • Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday
  • Learning & development and recognition programs
  • Gives Back Program where employees can nominate a fundraiser every month  for a donation from the company
  • Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
  • Employee resource groups
  • Your work has a real purpose and will help change lives on a global scale.
  • You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together. 
  • We live by our core values: consider everything, do the right thing, spread empathy, delight the customer, and give back.
  • We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!
  • Our commitment to Sustainability. Classy exists to create a more inclusive and sustainable world for all. 

 

Dedication to Diversity 

Classy is working toward building a more diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work.

 

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