Do you believe that people with compassion will support one another to create a better world? Well, we do! With over $5 billion raised in donations and more than 50 million donors, GoFundMe is the largest social fundraising community in the world and is just getting started. We are searching for a person to be GoFundMe’s lead SEO/SEM Analyst!
This role will report to the head of Growth Marketing. The SEO/SEM Analyst will be responsible for driving profitable growth through paid and organic search. This is a unique opportunity for a highly analytical individual to develop deep expertise in growing a business online by leveraging search and data.
- Monitor, analyze, report on and optimize website activity around KPIs for paid and organic search
- Work with the head of Growth Marketing on page-level and site-wide SEO optimizations
- Conduct keyword research, ad testing and performance optimization of paid campaigns
- Conduct industry & competitive analysis
- Work closely with engineering, product, design, international and the content creation teams on product and content initiatives
- Plan and launch tests in partnership with engineering & data
- Keep up to date with the latest product and process innovations in paid & organic search
- Train on & evangelize SEO and SEM across the company
- Min 3 years hands-on experience in both paid and organic search (no agency), and familiarity with the latest trends in both
- Exceptional analytical skills
- Basic understanding of HTML and web technologies
- Experience with Google Analytics, Search Console, Adwords Editor and Bing Editor
- Team player who works well cross-functionally
- Fast learner who thrives in a fast-paced environment
- Good writing & communication skills
- Capable of handling multiple ad hoc requests
- BA/BS degree or related technical field or equivalent practical experience
Bonus points for...
- Experience with paid search APIs
- Basic knowledge of SQL
- Ability to define product requirements
- Familiarity with 3rd party tools such as Moz, Searchmetrics, Screaming Frog
More about GoFundMe...
GoFundMe is changing the way the world gives. Every day friends, family, and members of the community come together to support one another and the causes they care about most. Our campaigners have raised over $5 billion for medical expenses, education, community projects, sports, emergencies, pets and other personal causes and life events--making us the world's largest crowdfunding platform.