Content Marketing Manager

The role 

The role is for a Content Marketing Manager to sit within our International Group - targeting businesses with more than £1M in annual revenue - to identify and create content that supports demand generation, lead conversion and sales enablement. We are building a demand generation engine to target prospective customers in our target markets - North America, France, Spain, Australia and New Zealand. This ‘machine’ needs to be fed relevant, targeted content at each stage of the funnel to keep it running smoothly.

You will work alongside our Commercial Demand Generation Marketers, in particular our Field Marketing Managers in each region and our Audience Marketers, to own, develop and create content for campaigns targeted at our ideal customer personas. You will also collaborate closely with our Product Marketing Managers, Designers and other Content Managers to ensure content speaks to our target audiences and upholds our brand and tone of voice. 

The role of content is fundamental to our growth strategy as we look to significantly increase our customer base of both fast-growing emerging businesses and established corporate and enterprise-level organisations in all of our markets. We anticipate the role will focus on content for campaigns, thought leadership and research.

The role will report directly to our Head of Demand Generation International Markets and functionally aligned to the Head of Content.

Responsibilities include:

• Own and develop the content strategy for our International Commercial Demand Generation campaigns, providing guidance and advice on how to best engage with our target audiences
• Own and oversee the development of content across various channels and formats, aligning outputs to different priority audiences.
• Monitor and report on content performance to help maximise campaign performance across various channels (including paid social, email and website). 
• Work with our Customer Advocacy Team to incorporate customer case studies and testimonials into prospect journeys; and develop content for advocacy outreach (eg events and webinars). 
• Build out joint content programmes with key enterprise partners (eg Chargebee, Salesforce), including combined case studies, announcements and whitepapers.   
• In collaboration with our Social Media team, help grow our digital communities, and drive engagement with social-first content that supports business priorities.
• Work with the Communications Team to develop thought leadership content that can be leveraged in our PR
• Work with and manage external contributors to assist in content production and transcreation. 

About you:

You don’t need to have experience in payments or the financial world. Rather, you’ll be a fast learner who knows how to leverage data, sources and subject matter experts - internally and externally. You’ll know how to distil and present this information in the most compelling ways. And you’ll know how to communicate with businesses about the issues that matter most to them.

• You will have worked in a B2B marketing and/or sales support content role, either in-house or agency side. 
• You will be a confident and experienced writer but may have familiarity with producing or supporting content across other formats (eg video, podcasts, webinars, infographics), either directly or in an editorial capacity.   
• You respect copywriting best practices suited to the format and are able to write short and engaging copy to convey technical topics into digestible engaging content.
• You use data to validate ideas and measure impact while valuing the creative spark you bring. 
• You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns. 
• You’re at ease managing multiple projects at once, prioritising those that will have the most impact to demand generation KPIs.

The role has a global remit and fluency in English is essential.