Manager- Brand Marketing (International Markets)- Glance

Who are we and what do we do? 

Glance Founded in 2019, Glance is one of India’ largest lock screen platforms of India and Southeast Asia, enabling consumers to experience the internet on the lock screens of their smartphones. Glance's AI-powered personalization enables consumers to enjoy content, products, and services of their choice, all delivered in an intuitive and visually attractive format. Funded by Google and Mithril Partners, Glance is an unconsolidated subsidiary of InMobi and has over 150 million daily active users in India and estimated 25 million in Southeast Asia. For more information visit glance.com.

Roposo, is a novel platform that's defining the era of entertainment & LIVE commerce in India. With more than 10 crore downloads, it is the #1 entertainment & LIVE shopping app that brings together premium content creators, passionate consumers, and avid shoppers via immersive LIVE experiences. It is rapidly becoming the one-stop-shop for audiences to discover trending content across genres, enjoy live entertainment, interact & shop the latest trends LIVE from their favourite influencers, enjoy LIVE experiences, and much more. It also provides the ideal grooming environment and opportunities for creators to become professional live streamers.

Shop101(based in Mumbai, India) brings with them end to end e-commerce platforms and infrastructure across merchants, creators, supply chain, logistics, and procurement, along with 3 co-founders, a 300-person strong team, a network of 10 million resellers, half a million unique customers, and reach across 2000 towns. This positions us well to use our deep understanding of our customer to bring them rich shopping experiences.  As one of India’s leading digital commerce platforms at scale, Shop101 is the perfect partner to create the influencer and celeb commerce wave globally and bring the vivid shopping experiences customers are used to in their local markets to their phones.

Glance and Roposo and Shop101 are owned by Glance, a subsidiary of InMobi Group whose mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. 

InMobi Group:

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. The group's portfolio companies include InMobi Marketing Cloud, TruFactor – an Intelligence as a Service Platform and Glance - the world's first Screen Zero.

What’s the Glance family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. Glanciers are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

About the role: 

You are passionate about Products. You love understanding technology, and the story behind every launch or feature update, why we built it, how would it change the users life, and more. You are curious about micro and macro developments and be able to identify product marketing opportunities in the same. You have a desire to try out new things. You can put traditional and non-traditional marketing strategies and tactics at play and have the itch to reinvent the playbook, if that’s what it takes. You will partner with product, design and business teams to deliver experiences that delight our customers and drive business results with guidance from product leadership. You will inspire action from cross functional teams through data-driven insights and execute with operational rigor and efficiency. You will report to the Head of Brand Communications. 

What you will own:

  • Develop a country- or culture-specific brand and product marketing strategy
  • Craft a positioning, value proposition and messaging, driven by consumer requirements and data
  • Analyze customer needs, market trends, and competitive developments to define future product road map of Glance and work closely with the product team in developing the same
  • Define and build the brand value for Glance with consistent messaging and assets on all fronts - product, website collateral, consumer and partner communications
  • Drive organic visibility for the product with SEO and partnering with the growth marketing team
  • Monitor and improve product metrics across the funnel from owned media – product / website visits to registrations, Active users, and retention.
  • Drive user engagement and product communications with value-add content on the blog, email and other channels
  • Be the voice of the user - Understand user needs and pain points through one-on-one interactions directly with users or other business stakeholders and through data analytics
  • Prioritize - Identify the most impactful problems to solve and be able to estimate the business impact of solving them
  • Ideate - Identify the best ways to solve a problem using technology and design and articulate it clearly and in detail through product requirement documents
  • Come up with new, innovative ideas to solve user problems that differentiate us from the competition

Who you are:

  • Bachelor's degree with Tech specialization with MBA from a top India university strongly preferred
  • 6-8 years of experience in product marketing or brand marketing, preferably in consumer internet industry
  • Ability to communicate with potential partners in a friendly and professional manner
  • Thrives in a fast-paced environment; comfortable multi-tasking and taking the lead
  • Detail-oriented, responsive to feedback, and comfortable with tight deadlines 
  • Inspiring Presentation skills
  • Excellent interpersonal and relationship-building skills
  • Strong spoken and written English, other language skills are a plus

 

 

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