About the Job
Giant Spoon is looking for a Senior Media Strategist who demonstrates strategic and creative planning skills through data and cultural driven insights for our clients.
At Giant Spoon, we don’t issue RFPs. We encourage our clients to prioritize impact over impressions, and to reimagine what “media” means in a mobile-first video-dominated world. We believe that media partnerships - true partnerships and not just transactions - are both effective for brands and more interesting for consumers than the one-way legacy approach.
We are looking for individuals who are passionate about the details. Qualified candidates take pleasure in getting to “do it all” at Giant Spoon, supporting on projects that blur the lines between media, strategy, intelligence and creative. Candidates bring foundational experience in how the world of media operates, and have the opportunity to contribute to creative media programs. They should be prepared to get their hands dirty in all stages of the process, acting as a utility player to provide support to the broader team.
The Ideal candidate is constantly looking for ways to make operations more efficient, opportunities to improve the model or framework they are working with. Someone who will network with partners far and wide, from corporations to startups, hungry for the next opportunity to learn and grow.
Responsibilities
- Develop strategic media plans and buy across traditional non-traditional channels including TV, OOH, Digital Display, Video, Mobile, and Performance Platforms (Paid Social & Programmatic)
- Develop recommendations to align audiences with programming - from TV shows to magazines to social media pages to influencers
- Manage brand financials and budget management
- Contact for brand partners with regular pulse on and familiarity with key stakeholder capabilities, new developments and opportunities
- Manage day-to-day communication and presentation with key partners: publishers, partner agencies, clients, strategic partners, etc.
- Comfortable managing the day-to-day of junior team members, including delegating tasks and coaching on execution
- Report on media performance and making strategic recommendations, analyzing delivery metrics for optimizations
- Monitor trends, tools, opportunities and applications in paid media environments, and appropriately apply that knowledge
- Facilitate team brainstorms and provide news stories for weekly intelligence wrap-ups
- Create post launch presentations including screenshots, links and placement information to demonstrate proof of execution for clients
Requirements
- 3+ years of experience in integrated media planning in a creative or media agency
- Experience with media planning and buying tools
- Some experience with planning across social media channels. Organic/Owned social strategy a plus, but not required.
- Experience with digital trafficking
- Professional writing skills, ability to construct a well-written email
- Experience with CRM and data-led media initiatives
- Inherent desire to learn more of the trends shaping consumer behavior
- Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
- Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
- Experience working on content creation, and new media platforms preferred
- Experience with budget, billing and invoicing preferred
The anticipated annual salary range for this position is $80,000 - $100,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.
For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).
