About the Role:  

Health E-commerce is seeking a CRM Manager to join our Growth Marketing team dedicated to our Flexible Spending Account (FSA) business. As the CRM Manager, you'll craft and implement strategies to enhance the customer lifecycle and drive loyalty initiatives. This involves managing and optimizing personalized triggered programs across various touch points like email, SMS, loyalty programs, partner channels, service, and site. Additionally, you'll spearhead efforts to boost customer retention and ensure exceptional experiences throughout their journey with us. With many Americans underutilizing their FSA benefits, we aim to provide guidance and streamline the bookkeeping process. We offer an extensive range of 100% eligible medical products and services, educational content through our Learning Center, and technology tools and integrations via our Partner platforms. Join our nimble cross-functional FSA team, reporting directly to the Director of CRM and Loyalty.

Specific responsibilities:

Strategy & Execution:

  • Design and implement CRM automation strategies to nurture customer relationships, increase engagement, and drive retention.
  • Create and manage personalized customer journeys across email, SMS, push notifications, and other CRM channels.
  • Oversee end-to-end campaign development from strategy to execution, ensuring messaging is aligned with customer segmentation and behavior.
  • Develop A/B tests and experiments to optimize performance across touchpoints.

Personalization & Segmentation:

  • Leverage data to build dynamic, highly personalized campaigns based on customer behavior, preferences, and lifecycle stage.
  • Utilize CRM tools and platforms to segment audiences and ensure relevant messaging.
  • Collaborate with marketing, product, and analytics teams to continuously refine customer segmentation strategies.

Automation Management:

  • Develop and maintain CRM automation workflows using platforms like Bloomreach, Segment, or similar CRM tools.
  • Ensure all automation processes are functioning smoothly, troubleshooting any issues, and making adjustments to improve efficiency.
  • Identify opportunities to introduce new automation processes and increase campaign efficiency.

Reporting & Analysis:

  • Track and analyze CRM campaign performance, providing actionable insights to optimize future campaigns.
  • Report on key KPIs such as open rates, click-through rates, conversions, customer lifetime value, and retention rates.
  • Monitor customer feedback and data to adjust personalization strategies in real-time.

Cross-functional Collaboration:

  • Work closely with ecommerce, product, engineering, and IT teams.
  • Partner with data and analytics teams to identify trends and opportunities for enhanced personalization.
  • Liaise with external vendors, such as CRM software providers and email service platforms, to optimize the CRM stack.

What you’ll need:

  • Bachelor’s degree in Marketing, Business, Data Science, or a related field.
  • Minimum of 5+ years of experience in CRM, automation, and personalization in an e-commerce environment.
  • Proficiency with CRM platforms and marketing automation tools.
  • Experience with segmentation, customer lifecycle management, and journey building. Ideally in Bloomreach and Segment
  • Strong analytical skills and experience working with customer data to drive decision-making.
  • Excellent communication skills and the ability to collaborate with cross-functional teams.
  • Strong project management skills, with the ability to handle multiple projects simultaneously.
  • Familiarity with A/B testing and multivariate testing techniques.

Compensation, Benefits, & Additional Details:

At Health-E Commerce, we evaluate various factors when determining final compensation.  These include but aren’t limited to experience, skills, internal equity among peers, and geographic location.  The salary pay range is subject to change and be modified at any time.  

  • Compensation: $90,000 - $110,000
  • Discretionary Annual Bonus Eligibility: Up to 15%
  • Medical, Dental, Vision, and 401K with a company match
  • Dependent Care, FSA & HSA accounts
  • Paid Parental & Bonding Leave
  • Flexible PTO & office closure on all major holidays
  • Monthly wellness & internet reimbursements
  • Professional development including certification support & leadership coaching
  • Mental Health resources
  • 100% remote within the United States
  • Must be able to work EST hours

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
U.S. Standard Demographic Questions We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
How would you describe your gender identity? (mark all that apply)





How would you describe your racial/ethnic background? (mark all that apply)











How would you describe your sexual orientation? (mark all that apply)








Do you identify as transgender? (Select one)




Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? (Select one)




Are you a veteran or active member of the United States Armed Forces? (Select one)




Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in FSAStore.com’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.