About Frontier
Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York based, fast-growing, fully-remote, 150-person company that has most of our team in India and Philippines. A few years ago Fresh Prints started helping other fast-growing companies build their teams. We got so good at it that we decided to spin out a new company to focus exclusively on that and call it Frontier.
Here at Frontier, we help companies grow full-time, cross-functional teams abroad. We hire the smartest people, and we place them into the best companies. In three years, we’ve never lost a client.
If you like one of the Frontier roles, and you apply, and you’re accepted, we’ll screen you with a couple of internal interviews, and will work on getting you an interview for a full-time job within the month.
Think of us as your personal talent agent, and good luck with the application :)
About The Role
We are looking for an experienced Marketing Manager to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.
An excellent Marketing Manager is passionate for their profession and has great knowledge for all things marketing. They can balance a practical mindset with a creative business acumen and lead people through complex marketing operations.
Responsibilities
- Develop a feasible marketing plan for the department and oversee its day-to-day implementation Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
- Build a highly efficient team of marketing professionals
- Create a solid network of strategic partnerships
- Based on the 2 RED comments above, I would add something along the lines of the following bullet points to make things clear
- Hands-on, day-to-day implementations required in the initial months of the role.
- Evaluate the initial period to determine success and build a highly efficient team of marketing professionals to scale marketing efforts.
Who You Are / Qualifications
- The candidate will have demonstrated experience as a Media Buyer on Meta (Facebook) and Google platforms. Experience with media buying on other platforms, including YouTube, TikTok, Bing, and Amazon is also a plus.
- The candidate will have knowledge and experience with Google Performance Max and Facebook Advantage+ campaigns.
- A minimum of 2 years' experience in media buying is required.
- The candidate should have managed a minimum of $150,000 in ad spend throughout their media buying journey.
- The candidate will have extensive experience setting up, launching, and managing ad campaigns on Meta and Google platforms.
- The candidate should possess comprehensive knowledge and experience with different phases of ad types, including ToFu, MoFu, BoFu, and Retargeting.
- Daily management of ad campaigns once they go live is required.
- The candidate should have knowledge of Landing Pages, Funnels, conversion optimization, and A/B testing.
- Experience with Shopify backend is required.
- The candidate should be capable of collaborating with the Graphic Design, Video & email marketing teams to create creative assets for ads. (The candidate does not need to be a Graphic Design or Video editor, but should be able to communicate & collaborate with the other teams & departments to create assets required to run successful ad campaigns).
- Strong analytical skills to interpret data and make informed decisions about ad campaigns
Additional Information
- We offer competitive salary
- You will have to work in the US shifts
- This is a permanent remote position
