We are DeVries Global, an integrated communications agency headquartered in New York. Though we bring expertise across numerous platforms and disciplines, we aren't your traditional shop. Stripping away the tired definitions of "PR" or "advertising," we marry a data-informed, insight-driven approach with proven public relations and social media know how. We are imaginative, passionate and decisive.

We recognize that when curiosity drives, creativity thrives. What's more, we've ditched the standard agency protocols, hierarchies and billing structures in favor of living in our clients' worlds, so that we can bring them blue-sky thinking and big-time results. We are part of Interpublic Group of Companies with offices in New York and Los Angeles, and a global footprint across Europe and Asia.

We are looking for a Director to lead our Business Intelligence function. The Director will advance the impact of analytics across DeVries Global as a strategic partner to our clients and they will contribute to a culture of increased data literacy and data-driven decision making.

This role will be comfortable speaking both ‘business’ and ‘data’ with our internal teams, external vendors and our clients to conduct discovery conversations and more importantly to determine the impact of our work with clients – all the way through business outcomes where available. They will continuously innovate and improve the ways we report and measure results for our clients to better understand key insights that answer critical business questions and they will be able to communicate results quantitatively, contextually and with a “storytelling” mindset to various levels stakeholders and leadership.

Most importantly, he/she will act as a trusted advisor to clients (both internal and external) with an eye toward business solutions. They should be well-versed in the role of PR/communications and have an understanding of how our work connects to the bottom-line of our clients.


  • Use, train, and evangelize best in class tools and capabilities to support data and insight needs across the agency
  • Lead monthly reporting strategy and measurement activities for a variety of existing clients
  • Oversee and grow junior analytics team, including resource management
  • Consistently take on and assist in new business data analysis projects to support growth
  • Collaborate with clients to understand analytics needs, develop plans to address those needs, and analyze and interpret data to provide insights
  • Communicate complex concepts to non-technical business stakeholders (internal & external), this includes guiding the analytics discovery process and leading the results interpretation
  • Translate complex and sometimes ambiguous specifications into relevant analytics insights with a high degree of data integrity and reporting agility
  • Support analytics leadership team members in the creation of an integrated analytics program leveraging consistent methodologies and deliverables
  • Serve both short-term, quick-insights requests as well as longer-term, deeply analytical research needs for constant innovation
  • Train and guide non-analytics staff as a part of a larger data literacy program
  • Provide recommendations on analytics tools and capabilities essential to successfully fulfil client needs

Education, Training, And Professional Experience

  • Bachelor’s degree or higher in marketing, public relations or an analytics related field preferred
  • 7-8 years of experience in analytics, reporting or measurement projects required
  • 4+ years of recent experience in marketing, social media or public relations agency strongly preferred
  • Advanced level of expertise with business intelligence tools, including Tableau, Google Data Studio, R, SQL, SAS, Excel required
  • Familiarity and expertise with public relations and social media data providers and tools such as, MuckRack, Meltwater, Newswhip, Brandwatch, Helixa, Traackr, BuzzSumo, Quid, Similar Web required

Professional Competencies

  • Ability to frame and engagingly communicate the data and insights from an analysis for a business centric and public relations focused audience
  • Expertise in analytics, statistics, data visualization, programming or data science
  • Experience executing social listening, influencer mapping and earned media intelligence analyses
  • Exemplifies a high degree of attention to detail and data quality/precision
  • Ability to thrive and perform insights in a fast-paced reporting climate and consistently hit client deadlines
  • Experience with consumer marketing data
  • Eager learner, collaborative partner and easy, candid and empathetic communicator
  • Passion for empirical research and answering hard questions with data

DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.


We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at DeVries are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.