We are seeking an Account Executive with earned media and influencer marketing to join our beauty team.  This role is based in the NY office (hybrid). The  Account Executive serves as one of the day-to-day client contacts. He/she manages the flow of work and information to the account team, and possesses an in-depth understanding of the client’s business, industry, and PR issues. The Account Executive will perform fundamental PR tasks such as media outreach and press material development.  He/she must also have strong research, writing, and editing skills.  The focus of an Account Executive is on developing the proficiency and the necessary skill set to become a successful PR practitioner.

PRIMARY RESPONSIBILITIES

Client

  • Work with clients on tactical programs
  • Follow through on approved media strategies and effectively communicate progress, updates and challenges to senior team members and/or clients
  • Participate in client meetings and presentations
  • Provide basic client counsel
  • Oversee maintenance of client product/inventory closet

Media

  • Monitor media outlets for coverage of client news and competitor developments
  • Help to track and maintain media placements
  • Draft media relations materials including press releases, fact sheets, bios, FAQs, etc.
  • Generate story ideas and topic angles
  • Understand industry issues that directly and indirectly affect the client
  • Understand clients’ media objectives/priorities; identify and pitch appropriate outlets
  • Counsel clients and provide feedback
  • Demonstrate knowledge of media pitching and proactively ideate new and compelling story angles
  • Manage the logistics of events (e.g., satellite media tours, desk side briefings, editor events, etc.)
  • Manage external vendors
  • Has base knowledge of social media trends, brand activity and relationship to PR

Influencer

  • Support partnerships with talent/talent agents from negotiation/contract phase through campaign completion, including liaising with talent and client(s) on content approvals
  • Work with legal to create and execute influencer contracts
  • Foster relationships with digital influencers for paid partnerships and earned social coverage
  • Create and manage influencer database
  • Execute influencer mailers

Writing

  • Develop proposals, releases, customer profiles, and other press materials
  • Proof and edit client related documents as needed
  • Compose basic media plans and contribute to the plan development process
  • Draft program recaps and reports

Team Participation

  • Serve as a role model and mentor to junior team members
  • Participate in agency development and assist with new business
  • Balance workload between projects and account staff to ensure that all work is accurate and completed within established deadlines
  • Communicate frequently and appropriately with manager
  • Delegate work to interns, account coordinators and junior account executives as needed
  • Informally provides feedback to performance reviews of subordinates as needed
  • Talk intelligently about agency at internal and external meetings and industry functions
  • Attend agency staff meetings and group meetings

QUALIFICATIONS

Education

Bachelor’s Degree

Professional Experience

2 - 4 years related professional experience

Success Factors

  • Strong oral and written business communication skills
  • Proven media skills with strong relevant media contacts
  • Demonstrates potential to lead projects and interact with clients
  • Can anticipate client and team needs
  • Complete challenging projects within set parameters
  • Exceptional judgment when working with team members, client contacts and vendors
  • Strong commitment and dedication to the agency’s success as well as personal career
  • Desire to pursue learning and self development; participates in required and voluntary professional development programs.
  • Consistently meets deadlines
  • Attentive to detail and quality
  • Solves problems

Salary: $55,000-$63,000

DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications.

DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
When autocomplete results are available use up and down arrows to review
+ Add another education
+ Add another employment


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in DeVries’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Please reach out to our support team via our help center.
Please complete the reCAPTCHA above.