We are seeking an Account Executive with earned media and influencer marketing to join our beauty team. This role is based in the NY office (hybrid). The Account Executive serves as one of the day-to-day client contacts. He/she manages the flow of work and information to the account team, and possesses an in-depth understanding of the client’s business, industry, and PR issues. The Account Executive will perform fundamental PR tasks such as media outreach and press material development. He/she must also have strong research, writing, and editing skills. The focus of an Account Executive is on developing the proficiency and the necessary skill set to become a successful PR practitioner.

PRIMARY RESPONSIBILITIES

Client

Work with clients on tactical programs
Follow through on approved media strategies and effectively communicate progress, updates and challenges to senior team members and/or clients
Participate in client meetings and presentations
Provide basic client counsel
Oversee maintenance of client product/inventory closet

Media

Monitor media outlets for coverage of client news and competitor developments
Help to track and maintain media placements
Draft media relations materials including press releases, fact sheets, bios, FAQs, etc.
Generate story ideas and topic angles
Understand industry issues that directly and indirectly affect the client
Understand clients’ media objectives/priorities; identify and pitch appropriate outlets
Counsel clients and provide feedback
Demonstrate knowledge of media pitching and proactively ideate new and compelling story angles
Manage the logistics of events (e.g., satellite media tours, desk side briefings, editor events, etc.)
Manage external vendors
Has base knowledge of social media trends, brand activity and relationship to PR

Influencer

Support partnerships with talent/talent agents from negotiation/contract phase through campaign completion, including liaising with talent and client(s) on content approvals
Work with legal to create and execute influencer contracts
Foster relationships with digital influencers for paid partnerships and earned social coverage
Create and manage influencer database
Execute influencer mailers

Writing

Develop proposals, releases, customer profiles, and other press materials
Proof and edit client related documents as needed
Compose basic media plans and contribute to the plan development process
Draft program recaps and reports

Team Participation

Serve as a role model and mentor to junior team members
Participate in agency development and assist with new business
Balance workload between projects and account staff to ensure that all work is accurate and completed within established deadlines
Communicate frequently and appropriately with manager
Delegate work to interns, account coordinators and junior account executives as needed
Informally provides feedback to performance reviews of subordinates as needed
Talk intelligently about agency at internal and external meetings and industry functions
Attend agency staff meetings and group meetings

QUALIFICATIONS

Education

Bachelor’s Degree

Professional Experience

2 - 4 years related professional experience

Success Factors

Strong oral and written business communication skills
Proven media skills with strong relevant media contacts
Demonstrates potential to lead projects and interact with clients
Can anticipate client and team needs
Complete challenging projects within set parameters
Exceptional judgment when working with team members, client contacts and vendors
Strong commitment and dedication to the agency’s success as well as personal career
Desire to pursue learning and self development; participates in required and voluntary professional development programs.
Consistently meets deadlines
Attentive to detail and quality
Solves problems

Salary: $55,000-$63,000

DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications.

DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Account Executive, Earned & Influencer