About us

Dcard is the biggest anonymous community in Taiwan. With millions of active users and 18 million unique visitors per month, Dcard provides a free and secure environment for our users to share their thoughts, stories, and life experience and make the world a better place through the exchange of ideas.

As we are currently expanding our business in international markets, we are looking for an AD & Marketing Specialist who is passionate and talented to join us, and build the next big thing for the generation together. As an AD & Marketing Specialist at Dtto (the name Dcard uses for international markets), you will be a member of our New Market Team and drive our business forward, as you'll help us to catch the eyes of Latinos with appealing digital content and drive the user acquisition of Dtto in Latin America. Let’s build a community to help university students in Peru expand their social circle!

Get to know New Market Team

There are thousands of people who share and read stories from different members on Dcard every day, so the ideas you develop and implement will immediately reach a great number of users. You will collaborate with several functional teams such as Marketing, Product, Design, and Developer to identify opportunities, create strategies and execute global expansion plans. As a member of the New Market Team, you will focus on a variety of areas and aspects related to the emerging markets to provide users with the best user experience.

What you'll do

  • Study marketing strategies in Latin America (mainly the Peruvian youth market)
  • Develop strategies to help Dtto Peru with user acquisition and member retention
  • Plan the online and offline advertising content, measure advertising performance, and assess against goals
  • Ideate and execute creative marketing campaigns
  • Liaise with potential campus partners (clubs, school magazines, etc.)
  • Contact potential KOL partners (Instagram influencers, YouTubers, etc.)
  • Contact external partners (e.g. digital or design agencies) in Latin America for collaborative projects if needed
  • Build and maintain the presence of Dtto social media accounts (Facebook, Instagram, etc.)
  • Other marketing approaches which may help to acquire users (not limited to the above)

Qualifications

  • Language
    • Native level Spanish
    • Fluent English
  • At least 1 year of solid experience in the digital marketing field (young brands preferred)
  • Understanding of social media behaviors of Peruvian users
  • Passionate and active in social media

Bonus qualifications

  • Previous experience working for a fast-paced tech startup
  • Conversational level Chinese
  • Lived in Peru for more than 2 years
  • Graduated from a Peruvian university
  • Experience in creating digital visual content

Location of work

  • Work at Peru / Taipei / remote work
    • If you’re not located in Taiwan, Dcard may invite you to join as a contractor role.

Salary

  • Negotiable; adjusted based on skill set and previous experience

* Please provide an English resume. 

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