Here at HEYDUDE, we are a team of Go-To's who work together to embrace and embody our brand values in everything we do. We dare boldly, putting progress over perfection to bring our consumers and fans the most comfortable shoes on the planet. We aim to be steadfast and engage genuinely with our consumers and each other. We keep it simple, welcome all, and strive to have a “Hey Day!”
In February of 2022, Crocs, Inc. acquired HEYDUDE. This acquisition not only adds an outstanding brand to the Crocs portfolio, but provides a wealth of opportunities for teamwork, career growth, and best practice sharing across the two brands. We’ve experienced incredible growth in the past few years, and we need to build our teams with the most creative, passionate footwear enthusiasts in the world. That’s where you come in!
Interested in being our next Go-To? Check this out!
HEYDUDE Shoes is seeking a qualified individual to join the Digital Commerce team as a Digital Marketing Manager, Marketplaces. This newly built role represents a key member of our team, responsible for implementing, analyzing & optimizing our Digital Marketing efforts in support of our growing Marketplaces (Amazon) and Etail businesses. The ideal candidate will thrive in an unstructured and fast paced environment, have an analytical mind, use a growth mindset to think outside of the box, and who is organized & productive. As our consumer touchpoints expand digitally, they will use these tools to develop better relationships with our consumers regardless of where they are in the consumer cycle. An ability to collaborate with both internal and external partners is a must. HEYDUDE is experiencing a tremendous amount of growth and the person who fills this role will have the opportunity to use this momentum to their advantage and support sustainable, accelerated growth for the business.
WHAT YOU'LL DO
•Define strategy and lead tactical execution of Etail & Marketplace Digital Marketing campaigns
•Provide optimal consumer experience by creating best-in-class content where the consumer engages w/ HEYDUDE on 3rd party platforms
•Allocate budgets across campaigns and strategies to achieve both long-term and short-term business goals/targets
•Work with the greater Digital Marketing team to communicate campaign results & develop cross-channel strategies, tactics, and initiatives necessary to achieve goals
•Partner with key personnel within our Etail accounts to co-develop Marketing programs and communicate results
•Maintain up-to-date knowledge of best practices and latest developments in Digital Marketing & Ecommerce
•Create and implement audience/creative testing to achieve actionable insights and improve campaign performance
•Facilitate online sales policies, adherence validation, and reporting
•Perform analysis of Etail marketing plans and provide strategic recommendations based on expertise and experience in ecommerce
WHAT YOU BRING TO THE TABLE
•Bachelor’s Degree in Marketing, Communications, Advertising, or related field
•Minimum 5 years of hands-on experience leading Performance Digital Marketing campaigns, preferably in Retail environment
•Experience planning, implementing, and measuring multi-channel, full-funnel media strategies with goal of driving short or long-term revenue & consumer growth
•Consistent track record to “run the business by the numbers”, using Analytics to drive action & optimization
•Experience quantifying paid media impact, and creating alignment with overall business goals/initiatives
•Experience managing agency partners & leveraging partner feedback to improve performance
•Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
•Strong project management skills with the ability to multi-task and stay organized
•Excellent communication (both written and verbal) skills
•Critical thinker with strong problem-solving skills
•Highly skilled in email marketing, Website analytics & reporting (Google Analytics, Adobe Analytics), Amazon Marketing Services (AMS), Display advertising, Paid Search advertising, Consultative/Agency services delivery
•Great teammate with proven track record to work effectively with multiple cross-functional groups
HEYDUDE is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
Title: Digital Marketing Manager
Job Level: Manager
Career Level: CL6
Salary Range: $95,000 - $115,000
Workplace Persona: Collaborator (hybrid work schedule; in office 60-80%)
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.