The Sr. Director of Global Merchandising, Mono-brand acts as the credible voice of Global Merchandising in Crocs branded environments whether brick-and-mortar or digital, partner-operated or directly owned. They set the global merchandising vision, refine seasonal and annual strategies, and translate these into robust global assortment and market differentiation plans.
The ideal candidate is agile—they can move quickly between proven best practices and unproven innovations and execute process and tactical changes strategically. They are students of the past, experts in the now, and can divine future vision and set direction with ease even in ambiguity. They think big picture, connect dots easily, and can translate strategy into action. They stay ahead of the competition and move at the pace of their consumer. Their leadership creates a high level of compelling consistency across our channels and regions and fosters a culture that drives big stories into the market with precision and passion.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following (other duties may be assigned):
Create, innovate, and implement global tools and processes that drive brand cohesion, and alignment to the strategic merchandising plan.
Establish global channel assortments that maximize brand cohesion and deliver commercial success at top and bottom lines.
Communicate clearly, honestly, and regularly with global and regional cross-functional partners on sales trends, growth opportunities, and barriers to be overcome.
Analyze the business, test hypotheses, and drive actions that will capitalize on opportunities and mitigate weakness.
Counsel regional merchants on alignment to the global assortment, approve regional exceptions, and closely manage depth and breadth of assortment and inventory investment.
Manage the allocation of collaborations in mono-brand channels and coordinate with cross-functional partners on aligned activation plans and playbooks.
Communicate a clear point of view on individual SKU commerciality and contribute to the finalization of the global product line including colorways, suggested retail prices, key marketing stories, and key marketing SKU’s.
Ensure comp products and volume are protected where vital and newness will drive incremental growth.
Maintain a current and in-depth understanding of the retail and digital landscape and identify and validate product and activation needs, opportunities and gaps.
Go to Market
Drive the alignment and execution of seasonal key stories in product assortment, in-store and on-site, including through the leadership of Global Visual Merchandising.
Partner with Visual Merchandising, Marketing, Creative and Go-to-Market teams to ensure shot-lists, visual directives, and creative briefs support key brand stories and key assortments consistently and will bring them to life with imaginative innovation.
College or University degree or equivalent years of relevant experience
12+ years of progressive experience in merchandising, product creation and/or retail; footwear experience preferred
Digital or Retail merchandising experience required
Proven leadership and people management skills
Proven track record of developing and executing a successful merchandising strategy
Exceptional retail math skills
Demonstrated experience and success with strategic planning and business planning
Proven ability to successfully work in a highly cross-functional matrix environment
Knowledge of international fashion/trends with the ability to translate into commercial concepts
Strong organizational, analytical and time management skills
Exceptional oral and written communication skills
Fluency in English required
Crocs is an Equal Opportunity Employer committed to a diverse and inclusive work environment.