Role Mission:

1.      - The Partner Store Merchandise Manager supports the Merchandising Director/Senior Manager to drive the merchandising vision in the Wholesale Partner Store channel in the market for Crocs, the industry-leading casual footwear brand specializing in comfortable, fun, innovative and irreverent product lines designed to surprise and delight our millions of loyal Crocs fans and future Crocs fans.

2.      - The Wholesale Merchandising team implements the merchandising assortment and sub-channel strategies in the country to maximize product sell-in and sell-through. Wholesale Merchandising is a combined merchant and planning organization that builds and implements wholesale partner retail business plans with significant input from the commercial team and regional merchandising. The Partner Store Merchandise Manager partners with the regional merchandising team to execute the regional go-to-market strategy, which includes the regional merchandising vision, strategy and assortment plan, specified channel and drives it to achieve brand and revenue goals, sales growth and profit maximization through a consumer-centric focus in market level with alignment to Retail environment of the global brand.

 

Key Process Accountabilities

Key Activities

1.      Product Vision + Assortment+ Revenue Plan

 

-         The Partner Store Merchandise Manager will be responsible for merchandising aligned assortment buy plan with retail buyer by store type to effectively drive revenues as brand perspective.

-        Merchandise the product line to hit seasonal product margin targets and revenue plan as determined by GM, Finance, Commercial team and Merchandising, in line with the targeted assortment

-        Communicate lifecycle strategies as determined by global merchandising

-        Plan buys and forecasts by account and store using the partner store directed assortment and OTB model, in line with the financial targets and commercial team

-         Collaborate with the Retail Buyer and wholesale commercial teams on promotional cadence to drive product margin and inventory targets utilizing product mix and partner store types

-         Assort and forecast product buy plan for partner store and Tier4 accounts as well.

2.      Segmentation

-        Work with Region team and Retail Buyer to adopt and execute regionally aligned DTC(Direct To Consumer)assortment by target consumer and store type to maximize revenue and margins, ensuring consistent look, feel and product representation across owned and partner stores

-        Execute the lifecycle strategy in the product line against target consumer

-        Merchandise product stories by store type to align with regional and global marketing.

3.      Go-To-Market (GTM) Vision

-        Embrace the design of Global Merchandise strategy to drive revenue and brand goals

-        Set monthly launch plan and manage order and delivery status accordingly.

-        Guide and set key product and story to communicate with consumers as a Brand in store environment.

-        Analyze sell-thru and inventory status for partner Store and suggest a proper action plan cooperated with sales team and prepare the future buy.

-        Work with commercial team to communicate key product/collections stories, present product and support directed assortment sell-in and planned buys to our partners

Deliverables and Indicators (KPIs)

·        Drive achievement of the seasonal merchandising plan that aligns with the financial plan for Partner Retail and Tier4 accounts.

·        The Merchant team will be accountable for inventory targets with a shared responsibility for process execution with the regional supply chain organization and channel leadership.

·        Ensure product orders are in line with the seasonal merchandising, channel and store type strategy plans to communicate with consumers as a Brand.

 

Job Requirements:

Education

·        Degree in Merchandising / Business Management / Retail merchandise or equivalent.

Experience

·        8 ~ 11years of years of progressive experience in planning and or merchandising; footwear & Retail experience preferred

Knowledge

·        Strong understanding of market competition

·        Demonstrates ability to independently utilize resources to increase knowledge

·        Strong analytical skills

Interpersonal Skill

·   Proven ability to successfully work in a highly cross-functional

 matrix environment

·   Exceptional oral and written communication skills

Travel Requirement

·        Ability to travel as required.

 

Key Role Dimensions:

Key Relationship:

Internal:

-country leadership team; WHS, RTL, Ecom, Marketing

-Regional leadership team; DTC Merch, Demand planning and supply.

-Global leadership team: Merchandising, PLM

External:

-Customers; Patner stores, tier4 account

People

Works well with all kinds of people - up, down, cross functionally, inside and outside the organization; uses diplomacy and tact

Geographical Area

The role has a geographical scope of one country

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