Job Summary:

The Head of LATAM is responsible for the strategic management of the LATAM distributors and Brazil as a country market.  The Head of LATAM will lead the strategic planning and create business initiatives to grow the LATAM business.   This role partner within the department and across the organization to ensure the business meets/exceeds all performance goals including Finance, Legal, Supply Chain, Demand Planning, Marketing, Merchandising and Human Resources. 

Job Duties:

  • Meet overall financial objectives for the business including revenue, gross margin, SG&A, EBIT and inventory turns.
  • Determine and meet strategic objectives for account management, product marketing, distribution and new business development in all channels.
  • Develop, implement, and lead regional prioritization process, business plan and sales strategy and other key business processes to ensure attainment of company sales goals and profitability.
  • Responsible for full P&L. Responsible for controlling expenses to meet budget guidelines.
  • Initiate and execute team sales action plans to penetrate new markets and sales prospects.
  • Manage the distributor strategy aligned with key global direction. Ensure best practices and operational disciplines are consistent globally. 
  • Work with global team on key corporate initiatives in marketing, merchandising, supply chain, finance, legal, etc.
  • Acquire and manage top talent. Conduct regular coaching conversations to build motivation and develop the skills & capabilities needed to drive business performance.
  • Frequent market visits.
  • Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.
  • Delegate authority and responsibility with accountability & follow-up.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s Degree.
  • Minimum 12 years’ experience in sales and/or business development experience. Experience in the footwear industry preferred. 
  • Minimum 5 years’ experience leading a team.
  • Proven ability to grow a business with strong KPIs.
  • Effectively drive large scale initiatives from a business and cultural standpoint.  
  • Strong business acumen. Understands market developments.  Knowledgeable of the competition and aware of how strategies & tactics work in the marketplace.
  • Outstanding leadership, interpersonal and communication skills
  • Effective in a variety of formal presentation settings: one-on-one, small and large groups, with executive leadership, peers, and direct reports.
  • Demonstrated ability to analyze and solve problems of varied scope; must be able to act decisively in implementing solutions through the team.
  • Ability to effectively influence and negotiate with both internal and external partners.
  • Ability to accomplish results both through formal channels and the informal network.
  • Ability to lead in a dynamic, fast paced environment.
  • Ability to deal with ambiguity effectively.
  • Fluency in English and Portuguese required. Fluency in Spanish preferred.
  • Travel 50% required.

Crocs is an Equal Opportunity Employer committed to a diverse and inclusive work environment. 

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