Asst Manager Communications – Brand and corporate identity

Berkadia Services India Pvt Ltd


Location                       : Hyderabad, India

Role reports to           :  Vice President, Communications

Shift timings               : 11 am to 8 pm (could require to work till 11 pm occasionally)

Travel requirements: Occasionally


  • Build and execute social media strategy through competitive and audience research
  • Develop and curate engaging content for social media platforms. Assist in the creation and editing of written, video, and photo content.
  • Execution of social media campaigns
  • Ability to ideate, boost and strengthen the brand image of Berkadia on social media Online reputation management (ORM)
  • Track performance of Social Media Analytics
  • Maintain unified brand voice across different social media channels
  • Staying informed on social media trends, innovations, and changes.
  • Manage India web content, experience, and overall maintenance to optimize visibility of the Berkadia's brand.
  • Oversee advertising and paid media initiatives to include media print and events branding
  • Manage Berkadia India SharePoint from a brand tone and guidelines perspective
  • Liaise with industry and government bodies for best practices and brand building
  • Custodian of brand tone and styles across all mediums of communication across Berkadia India
  • Support with the India brand store product augmentation and utilization monitoring
  • Maintain a Berkadia brand big-picture perspective with an ability to link programmes, activities, initiatives

Skills and experience

  1. Proven working experience in social media marketing
  2. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  3. Demonstrable social networking experience and social analytics tools knowledge
  4. Working knowledge of web design, web development, CRO and SEO.
  5. Knowledge of online marketing and good understanding of major marketing channels
  6. Positive attitude, detail and customer oriented with good multitasking and organizational ability
  7. Fluency in English with good interpersonal skills
  8. Ability to effectively use a variety of social media platforms, such as Twitter, Facebook, Instagram, LinkedIn, and Google+.
  9. Ability to work independently in a fast-paced environment.

About Berkadia:

Berkadia, a joint venture of Berkshire Hathaway and Jefferies Financial Group, is an industry leading commercial real estate company providing comprehensive capital solutions and investment sales advisory and research services for multifamily and commercial properties. Berkadia is amongst the largest, highest rated and most respected primary, master and special servicers in the industry.

Berkadia is an equal opportunity employer and affords equal opportunity to all applicants and employees for all positions without regard to race, color, religion, gender, national origin, age, disability or any other status protected under the law.

Our people are our greatest strength and make Berkadia a great place to work, creating an environment of trust, mutual respect, innovation and collaboration. Our culture is driven by our core values:

To know more about Berkadia, please visit our website

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