Who We Are:

ATTN: is a media company that breaks down important societal topics and conversations into digestible, entertaining videos and series across all platforms. We are leaders when it comes to reaching people who want context on the issues and conversations that matter to them.

What You'll Do:

We are seeking a Social Strategist/Community Manager to join ATTN:’s Culture Lab division.  You’ll distribute content across all our digital platforms and engage in social conversations. You’ll take ownership for developing and executing a social media strategy for all Culture Lab projects.  You have a passion for staying abreast of social trends and will play a critical role in helping inform content decisions and increasing brand awareness of Culture Lab projects, talent, and initiatives. You’ll report to the Founder and Executive Producer of Culture Lab.

  • Devise and execute a tailored, culturally relevant, results driven social media strategy to ensure content exposure and engagement.
  • Recommend strategies to celebrate Black moments and amplify the brand voice of Culture Lab
  • Post and promote relevant Culture Lab content to social media platforms outside of ATTN:. Respond to posts, messages, and comments
  • Cut clips of existing content and distribute throughout social media platforms
  • Stay abreast of popular Black voices and influencers
  • Contribute to the development and implementation of Culture Lab’s overall. creative and brand strategy across a range of digital communications
  • Create a social media calendar that aligns with content goals
  • Track audience analytics, social media trends, key engagement metrics
  • Be a trusted expert on the state of the industry, proactively delivering insights on relevant topics to team members and clients, specific to the Black audience
  • Continuously develop and improve procedures that will lead to more strategic/insightful plans and/or workflow improvements

Who You Are:

  • 3+ years of professional experience in developing and implementing social media strategies, developing audiences, and executing communications
  • Must possess demonstrated success at growing and engaging Black audiences
  • Excel at writing content for a variety of social platforms including IG, Facebook, YouTube and TikTok
  • Ability to anticipate messaging needs, be proactive and meet fast deadlines
  • Ability to understand cultural issues and explain them verbally and in writing across different styles (e.g., blog post, website, social media, etc.)
  • Able to identify audience specific trends, threats, and opportunities on social platforms
  • Self-starter with attention to detail
  • Passion for great storytelling that is relates to Black audiences
  • Knowledge of the press, cultural landscape, current industry standards
  • Strong interpersonal skills are required, and the ability to effectively interact with individuals across all levels, backgrounds, lived experiences, and perspectives
  • Strong understanding of key performance drivers and ability to execute against findings

Our Commitment to Inclusion & Diversity:

As an Equal Opportunity Employer, ATTN: is committed to building and fostering a workplace of diversity and employee inclusion. ATTN: does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

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