At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it’s more than an empty promise. It’s what we do.
This position will work closely with key stakeholders across the organization–particularly in sales and marketing–to develop, implement, and manage strategic ABM programs that meet the growth objectives of the business. This position will have a strong emphasis on driving pipeline generation from a top target account list and accelerating existing opportunities. This role will report to the Senior Director of the Account-Based Marketing Center of Excellence (ABM CoE).
To be successful in this role, you will:
Leverage your deep understanding of account engagement strategies and analytics to build and execute strategic account-based marketing programs in collaboration with sales leadership, account teams, and other marketing stakeholders.
Build ABM program playbooks that drive scale and enable account teams and other marketing functions to execute campaigns and tactics for ABM programs
Perform research to gather account intelligence to drive the ABM strategy
Have an understanding of the appropriate tactics to include as part of an overall program
Support the development and ongoing refinement of the ideal customer profile, account scorecards, and account health checks to determine eligibility and prioritization of ABM programs
Take an agile approach to managing ABM programs to support changing priorities based on continually evolving customer and prospect needs
Ensure on-time, on-budget delivery of ABM programs while maintaining a high degree of quality work
Take a data-driven approach to measuring and reporting results of 1:few and 1:1 ABM marketing programs, campaigns, and services
Use your strong written and oral communications to evangelize and support enablement efforts for the ABM CoE to drive adoption of ABM best practices
Some of the tools and resources we will equip with you include:
Within your first few weeks of joining us, you will attend multi-day orientation and sales fast-start programs to provide a strong foundation of Appian core values, technology, messaging, available tools, and processes
A tailored online Appian University plan to build the knowledge foundation established during the live onboarding programs
Introductions to stakeholders within the business that will help you better understand and prioritize programs
Mentorship and support from team members in the ABM Center of Excellence and the broader marketing team to accelerate success
Marketing technology to support scale and acceleration of programs
6-8 years Marketing experience within an Enterprise Software environment
3-5 years of experience developing and executing ABM programs
Bachelor’s degree, ITSMA ABM certification, or equivalent experience required
Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform.
Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we’re focused on lasting positive change.