Job Description

We’re looking for a Growth Marketing Manager to drive rapid and efficient growth of consumer demand for care at Alma. You’ll execute a multi-channel approach to drive and engage consumers seeking care at Alma, partnering closely with the Head of Marketing on growth strategy and driving iterative channel testing to unlock and accelerate pathways for client demand. The ideal candidate has experience in fast-paced startup environments, a hypothesis-driven approach and bias for action, and a passion for the future of mental health care.

 

You will: 

  • Become an expert on Alma’s brand, client experience, and client value proposition
  • Partner closely with the Head of Marketing to refine overall consumer growth strategy
  • Manage day-to-day operation and optimization of existing growth marketing channels, including paid search and social 
  • Develop and scale new channels quickly and efficiently to drive client acquisition, including but not limited to retargeting, affiliate, influencer marketing, email marketing, referrals, growth partnerships, and landing page optimization
  • Produce analysis, insights, and visibility on performance, reporting on growth KPIs to key stakeholders 
  • Partner with creative to develop ad assets, landing pages, etc. for growth marketing campaigns
  • Manage agencies, freelancers, etc. overseeing channel execution, as needed

 

You are: 

  • 3+ years of experience in consumer growth marketing in a start-up environment
  • Highly analytical, structured thinker who is able to gain clear, salient insights from data and communicate clearly to a diverse set of stakeholders 
  • Experience managing paid channels (Google, Facebook), either directly or via agency 
  • Adept with performance tracking, measurement, and attribution 
  • Detail-oriented, analytical thinker and highly organized “doer” with exceptional ability to take initiative, prioritize, and execute
  • Excited to roll up sleeves and develop structure and processes in a high growth environment
  • Passionate about Alma’s mission and the future of mental health

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