A key member of the Revenue team, the Account Executive, Advertising Sales will lead WSL’s efforts to achieve significant growth in its advertising and branded content businesses. The role offers the opportunity for a motivated digital/social native to step up and not only lead revenue generation in North America but also to partner with WSL teams in Australia, Brazil and other key markets and help them to expand advertising sales locally. The Account Executive will also manage a list of clients with an annual sales goal target.

Responsibilities include (but not limited to):

  • Develop and execute a North American brand and agency sales strategy, including pitching and maintaining relationships with relevant agency contacts in New York, Los Angeles, and other key domestic markets on an ongoing basis
  • Support WSL’s regional teams in APAC, LATAM and EMEA in generating increased advertising revenue in their regions
  • Expand WSL global’s programmatic video and display business, with emphasis on developing a robust video private marketplace and PG ecosystem and accountability to an annual programmatic revenue target
  • Proactively scope and recommend any technologies, partners or tools that can help grow the business
  • Build and distribute sales materials for advertising offerings, including branded content opportunities; liaise with Analytics team to develop compelling metrics that differentiate WSL’s digital offerings
  • Attend relevant industry events and ensure WSL stays at the cutting edge 

Qualifications:

  • 3+ years of sales experience at a digital pure-play, or digital first  publisher, ideally with buyside contacts at major North American agencies and brands
  • Branded content, television and audio sales experience
  • Programmatic advertising sales experience, particularly programmatic video
  • Considerable experience developing and leading pitches, building media plans and proposals, and negotiating rates
  • Extremely comfortable with, and interested in learning to leverage, new technology; a history of innovation and finding new ways to monetize emerging media platforms 
  • Technology & Software Skills: Google AdManager; Google Analytics; Header Bidding; Salesforce; Broad experience with leading SSPs/DSPs; Facebook Ad Manager; TikTok Ad Manager 
  • Comfortable with deep data aggregation and analysis in Microsoft Excel, STAQ, or other yield management and analytics tools
  • Experience monetizing livestream video inventory helpful but not required
  • Ability to travel for meetings with prospective clients
  • Familiarity with/interest in surfing a plus

Personal Attributes:

  • Revenue minded - enjoys the challenge of working to meet and exceed a revenue target; unafraid to be accountable to a target
  • Data-driven thinker who makes decisions based on the numbers
  • Integrity and honesty in business and in communication
  • Self-motivated with an exceptional work ethic; proactive self-manager
  • Optimism and energy for the brand as well as the sport of surfing and its future
  • Incredibly organized and capable of juggling multiple projects simultaneously
  • Intellectual curiosity and enthusiasm for learning
  • Enjoys working in a fast-paced corporate environment
  • Action Oriented—enjoys working hard and looks for challenges; able to act and react as necessary, even if limited information is available; willing to take unpopular stands when necessary

 

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