Warby Parker is looking for a standout Brand Communications Director to drive our media strategy and coordinate fashion and lifestyle press that bolsters our brand and our products. The person in this position will play a key role in developing a strong media and influencer network across print, digital, social, and creative media and maximizing Warby Parker’s press coverage and brand equity.

The Director of Brand Communications will be responsible for leading and developing long-term, authentic media relationships that deepen Warby Parker’s connection with the press and with consumers. They will lead the development of communications messaging to drive our storytelling, engage cross-functionally on the creation of communications content, develop media and influencer events and partner with Corporate Communications team and external agencies to drive benchmark media relationships, engagements, and experiences

An ideal candidate has strong existing relationships with journalists across fashion, business, finance, and consumer media. They should be proactive, creative and capable of thinking through problems and presenting thoughtful solutions. The person in this role will be an integral member of the Brand Management leadership team, focused on developing and executing plans and processes that support Warby Parker's media strategies and storytelling efforts.

What you’ll do:

  • Lead the strategic development and evolution of our communications strategy to increase brand awareness, product awareness, and drive traffic, sales, and energy for the brand
  • Craft strategic plans, create long-format storytelling, and reach stakeholders through traditional media, social media, influencer groups, and other creative networks
  • Understand and navigate our existing network of relationships and continue to create meaningful relationships with key influencers and media
  • Leverage the power of media, entertainment, and pop culture to tell the Warby Parker story and inspire consumers while growing awareness of the brand
  • Partner with the Corporate Communications team ensure a holistic approach that maintains consistent messaging and upholds brand standards in execution
  • Work collaboratively across the Brand Management organization and the Corporate Communications team
  • Lead the Brand Communications team and our external agency partners, leveraging and uniting different strengths internally and externally on behalf of the brand

Who you are:

  • The proud owner of a bachelor's degree in journalism, English, communications, business, or a related field (advanced degrees are a plus!)
  • Equipped with 10+ years professional experience in high-profile communications or public relations roles supporting high-energy brands (preferably working within the fashion/lifestyle arena)
  • Deeply knowledgeable  of the evolving consumer communications environment and the intricacies  of print, digital, and broadcast media
  • An expert communicator, both in person and in writing
  • An inventive thinker who can balance creative goals with bottom-line business needs
  • A seasoned manager who has experience with leading and developing teams, strategic planning, budgeting, and producing creative solutions
  • Someone experienced in initiating and driving the ideation process from start to finish, contributing meaningful, innovative strategies to the business
  • Able to work collaboratively with others and develop consensus within diverse groups and teams
  • Someone with on-the-ground PR experience working on high-profile media and consumer events
  • Able to communicate clearly as a company spokesperson both on and off camera
  • A pro at networking, pitching and influencing across media (with the track record to prove it!)
  • Armed with strong existing relationships across business, lifestyle, and fashion media outlets
  • Connected to key influencers and able to leverage your network and drive key media collaborations
  • An expert organizer, planner, and prioritizer
  • Eager to work in a fast-paced environment
  • Extremely attentive to detail
  • Optimistic and high-energy (with or without coffee!)
  • A passionate ambassador of the brand

About Warby Parker:

Warby Parker is a transformative lifestyle brand with a lofty objective: to offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses. By engaging directly with consumers, we’re able to offer ultra-high-quality, vintage-inspired frames for $95 including prescription lenses and shipping.  We focus on the bigger picture, too: social innovation is woven into the DNA of our company, and for every pair of glasses purchased, a pair is distributed to someone in need.

Because all work and no play makes a dull office, we fill our days with snacks, surprises, pneumatic tubes, and, when appropriate, costumes. As a team member at Warby Parker, you can also look forward to company outings, guest speakers, volunteering opportunities, and brain-stimulating activities.

In 2015, Fast Company named us the #1 Most Innovative Company. We’re also a certified B Corporation, which means that we are held to the highest standards of social and environmental performance.

Some benefits and perks of working at Warby Parker:

  • Health, vision, and dental insurance
  • Cell phone reimbursement
  • Flexible “My Time” vacation policy
  • Parental leave policy 
  • Retirement savings plan (401k)
  • Free eyewear (discounts for friends and family!)
  • Health & wellness stipend
  • Quarterly team outings
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