The Product Marketing Manager for Product Launches owns the first impression of every new product. This role will bring the broader organization together to launch new products and features with speed and quality. You’ll work closely with Product Management to learn about new technologies in the pipeline, and be a leader for the Marketing and Sales teams to help drive awareness, education, and adoption of our communication APIs.
- Launch Planning: Figure out the best activities to achieve launch goals and document the launch plan.
- Project Management: Take a bigger picture view on each launch by highlighting priorities, tracking dependencies, and ensuring tasks are completed on specified timelines.
- Positioning: Help craft and validate that all customer-facing content has a clear & consistent message, it’s audience appropriate, and achieves the planned goal.
- Reporting: Learn what works and what doesn’t by tracking launch metrics and conducting cross-team post-mortems.
- Technical Curiosity: You know what an API is and want to learn what really makes a technical product tick. Maybe you’ve worked for a web services, SaaS, enterprise software, or telecom company. Maybe you have a degree in Computer Science. Maybe you just geek out on the side.
- Developer Acumen: You understand developers and know the tools and experience they crave. Most importantly though, you have an insane ability to interpret and explain technical concepts to a non-technical audience.
- Business Acumen: You have examples of how you understand the customer and the market opportunity. It’s easy for you to share examples of analysis and tests you’ve done to grow a business.
- Creativity: You don’t accept “the norm” and love to think up and try new ways marketing should be done.
- Project Management: You get a thrill from completing projects that involve many people and teams. We’d love to hear how you do it.
- Work Experience: This isn’t your first rodeo. You have experience in a role similar to a Product Marketing Manager, Product Launch Manager, Product Manager, Sales Engineer, or perhaps ran your own business before. Ultimately, we’re looking for someone capable of leading and contributing to the many moving parts of launching new products into the market.
- You've worked with technology products that have targeted developers with cloud-based services.
- You've worked with technology products that have targeted enterprises via direct, online, and channel strategies.
- You understand the global telecommunications provider ecosystem.
- You have a good understanding of Twilio's value prop and the apps that have already been built. You can build a Twilio app yourself.
Twilio's mission is to fuel the future of communications. Developers and businesses use Twilio to make communications relevant and contextual by embedding messaging, voice and video capabilities directly into their software applications. Founded in 2008, Twilio has over 650 employees, with headquarters in San Francisco and other offices in Bogotá, Dublin, Hong Kong, London, Madrid, Mountain View, Munich, New York City, Singapore and Tallinn.
Twilio is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status and operate in compliance with the San Francisco Fair Chance Ordinance. #LI-POST