TurnKey Lender is a provider of award-winning AI-based loan origination and management software that is changing how businesses everywhere succeed. The company puts lending software in the hands of businesses of all sizes, using proprietary technology that securely digitizes every step of credit management and the loan lifecycle. Lenders who use TurnKey Lender speed up loan decisioning, get system decisions in under 30 seconds, and grow portfolio profitability by means of AI-powered scoring models and business rules that increase portfolio profitability by 49%, increase operational efficiency, customer satisfaction, and client lifetime value.

Join TurnKey Lender’s Marketing team as a Marketing Manager focused on paid media.

We are looking for someone who is passionate about media strategy and execution, particularly in the acquisition space. The ideal candidate has a deep understanding of how to plan, execute and measure marketing campaigns and will use their previous experience to help us find new ways to bring consumers into our products and services. They are excited about digital marketing and want to balance established tactics with experimentation and emerging trends. They are comfortable analyzing data, understanding B2B customer insights and connecting these into business narratives. This is an individual contributor role reporting to our Head of Marketing.

What You'll Get To Do:

  • Own the activation planning and execution for our paid media channels to drive conversion for the TurnKey Lender software
  • Implement test-learn-adapt paid media programs that optimizes on marketing objectives
  • Lead the channel briefing for and delivery of the assets needed to support channel activations
  • Collaborate on our website landing pages in order to ensure we have consumer journeys that convert
  • Analyze and report on demo request results and identify and apply key findings to future demo requests
  • Collaborate on channel strategies that pull in market insights to ensure we are using the best channels for our efforts
  • Work cross-functionally with internal teams in a dynamic environment.
  • Manage Paid G2 and Capterra listings to drive leads, reviews, and optimizing profiles.
  • Current Paid Channels include Google Ads, Bing, SoftwareSuggest, Goodfirms, SourForge, Capterra, FeaturedCustomers, G2.  In charge of all Paid Channel Analytics and assessing leads for quality in terms of SQLs
  • Responsible for closing out month for paid analytics and presenting analytics to team.
  • Responsible for multi-variant testing CTAs, creating new ads and landing pages that drive acquisition

What You Bring:

  • Demonstrated ability in digital media planning with expertise in acquisition marketing, must have experience handling an ad budget of 30-40k+ per month
  • Experience operationalizing & implementing processes and leading multiple projects - process and attention to detail/organization are second nature to you
  • Experience working at an agency, managing an agency or working at a tech company, fintech or lending experience a plus
  • Well-versed in data analysis, consumer audience insights and connecting them into business narratives
  • Strategic mindset that can see the big picture while managing the individual pieces
  • Results oriented, with a goal to increase SQLs by 20%+ a quarter.
  • Curiosity and interest in following digital trends in marketing, channel strategy, and eager to share what you learn with the team
  • Team player, excellent presentation skills and analytics skills.

TurnKey Lender is proud to be an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. If you need any assistance or accommodations due to a disability, please contact us.

Apply for this Job

* Required