The Growth Marketing team at TULA is growing, and we are looking for a hard working, creative and strategic thinking Senior Manager, New Media & Offline to join our team. This person will step in and own end-to-end strategy and implementation of campaigns across TV (linear & OTT), direct mail, OOH, print, streaming radio, and podcasts. The ideal candidate will have extensive experience in managing agencies and traditional media programs as well as a demonstrated ability to scale campaigns across multiple channels simultaneously.  This person will also align with our internal data team to better understand the intricacies of data ingestion and models that inform each channel’s efficacy & developKPIs. This role reports to the Director of Growth Marketing and sits in TULA headquarters, located inNoMad in NYC (but we are working remotely for now!)

Key Responsibilities:

  • Manage and own all aspects, including strategy, budget management and execution of TULA’s New Media & Offline media campaigns to drive meaningful results and perform regular analysis across multiple mid-funnel & offline channels.  
  • Own all of TULA’s existing mid-funnel channels (Direct Mail, OTT, Linear) and develop go to market strategies for any additional channels to drive aggressive, yet efficient growth
  • Own the overall budget for each channel, from forecasting and planning to reporting on key results to key stakeholders of the overall ecommerce business.
  • Build an offline media plan taking into account audience reach and performance based optimizations to bring value to the business
  • Manage multiple existing agencies and develop internal POV on when to leverage agency experience vs insource
  • Develop channel specific KPIs that will allow TULA to leverage the strengths of each channel to effectively fuel growth of the business
  • Deploy regular testing within all channels, with the ultimate goal of building sustainable, scalable channels
  • Develop go-to-market strategy for new offline and mid funnel channels that make sense for TULA’s business
  • Own the creative process for each channel & develop a strong and collaborative relationship with TULA’s Creative team and work with them to develop and inform best in class creative across each channel

Qualifications: 

  • 7+ years in marketing in a B2C capacity - working directly on large scale, complex offline campaigns in a data-driven, fast paced and results oriented organization, ideally in an e-commerce or consumer company
  • Demonstrated ability to manage multiple channels at scale and manage multi-million dollar annual budgets
  • Managed multiple agencies concurrently
  • Proven track record of launching & scaling new & emerging offline/mid-funnel marketing channels 
  • Insatiably curious about what makes customers tick - you are always looking for new creative ideas and tests
  • Highly analytical with a strong knowledge of Excel and Google Docs, as well as experience using analytics tools such as Google Analytics or Looker
  • Strong experience and understanding of A/B testing frameworks and best practices
  • Outstanding written and oral communication skills

About TULA Skincare

TULA is the leading probiotic skincare and wellness brand, offering innovative products powered by probiotics and superfoods that are both clean & effective. As a digitally native and social first brand, we engage our customers at every touchpoint to help them feel confident in their skin and make it easier to achieve a healthy balance, inside and out. Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC, and Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups and beauty companies. TULA headquarters are based in New York City

 

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