Have you ever tried to hire a plumber? How about a house cleaner? If you have, chances are it took you way longer than it should. In the era of instant-everything, you shouldn’t have to waste an entire afternoon researching, calling and vetting local service professionals whenever you need one. The market for hiring them is huge — $1 trillion in the US alone — but the process is inefficient and largely offline. 

Thumbtack is transforming this experience end-to-end, building a marketplace that matches millions of people with local pros for almost any project. In making these connections, not only do our customers get more done every day, our pros are able to grow their businesses and make a living doing what they’re great at.

These customers and pros come from all walks of life and every county in the country. We want our team to reflect that. If you come from an underrepresented background in tech, we strongly encourage you to apply. We challenge ourselves every day to make this a place where you can thrive just the way you are, so we can build a product that does the same for our customers and pros.

About the Brand Experience Team

The Brand Experience Team is responsible for designing sensory experiences that create meaningful and lasting relationships with our brand.  We influence how users feel about Thumbtack through every encounter, leveraging database marketing, behavioral advertising, analytics and research to target audiences pricesily, and create programs that drive brand love and loyalty.

Our ultimate goal is to create brand-faithful advocates from every audience that comes in contact with the Thumbtack brand.

About the Role

We are looking for a passionate and experienced experiential marketing leader to help design and iterate on our pro loyalty program, Thumbtack Pro Rewards. This could include recommending program design updates and new rewards, or refining the campaigns associated with the program.

This role will sit within the Brand Marketing team and will be a critical thought partner as we invest in brand-building initiatives at a pivotal moment in Thumbtack’s trajectory.  While the role will initially be focused on the loyalty program, we anticipate the scope expanding into partnerships, events, community engagement, membership programs, and more.

This role is a great opportunity for someone with a strong generalist background who is passionate about creating IRL and digital experiences that create positive emotional responses with customers.  You should be as strategic as you are tactical, able to easily shift from big picture thinking to in the weeds execution.  You should enjoy working cross functionally, have a high attention to detail and a strong creative vision.  


  • Develop a deep understanding of Thumbtack’s dual-sided marketplace dynamics and business goals, as well as our pros and customers 
  • Work independently to drive strategy and execution of experiences and marketing campaigns
  • Define high-level success metrics and partner with analytics and channel experts to refine KPIs and measurement implementation
  • Effectively document overall program strategy and goals, campaign strategy and channel approach 
  • Brief creative teams on required assets and own responsibility for ensuring creative output is on-brief
  • Proactively communicate status and issues to stakeholders and partners
  • Build and maintain effective relationships with x-functional teams and external partners

Must-Have Qualifications 

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

  • 3-6+ years of marketing experience with a preferred emphasis on experiential marketing, partnerships, creative strategy,  and lifecycle marketing
  • Experience collaborating in highly x-functional teams including product, research, creative and ops; experience writing strategy briefs & creative briefs
  • Strong project manager, able to effectively scope projects ahead of time and develop a project plan to deliver on-time execution; capable of identifying when project scope needs to be revised and self-directing a revised plan with some supervision from manager
  • Experience blending IRL and digital initiatives 
  • The ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist approach

Nice-to-Have Qualifications

  • Experience working with small businesses and/or a passion for small businesses and helping them succeed
  • MBA

More About Us

Thumbtack is a local services marketplace – one of the largest in the U.S. – that helps millions of people hire local professionals. With hundreds of unique service categories, customers can find a Thumbtack pro for almost anything: landscapers, electricians, personal trainers, even math tutors. And in making these connections, we empower local pros too. Helping them get new customers and make a living doing what they’re great at.

Founded in 2008 and headquartered in San Francisco, Thumbtack is backed by over $400 million in investment from Sequoia Capital, CapitalG, Tiger Global Management, Javelin Investment Partners and Baillie Gifford. 

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Ontario or the Philippines. When it is safe to gather, we will begin to host in-person events on a regular basis. Remote employees will be expected to travel occasionally for these events to a Thumbtack library or offsite team-building location. Additionally, employees in the San Francisco, Salt Lake City, Toronto and Manila areas will have opt-in access to communal workspace at one of our Thumbtack libraries. 


Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

If you are a California resident, please review information regarding your rights under the California Consumer Privacy Policy Act contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/.

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At Thumbtack, we’re building more than a product. We’re building local economies and stronger communities. Leveling the playing field so even the smallest of businesses has a fair shot at success. And we believe diversity is essential to making this happen. We use your answers below to better understand who is interested in joining the team and whether we’re considering a diverse group of people for our open roles. Your response will be confidential, and neither your answers nor your participation or non-participation will affect our consideration of your candidacy.


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