What You'll Do

You will own all aspects of building and executing on a robust customer advocacy program for ThousandEyes. The results of your work will be instrumental in supporting Cisco’s overall growth marketing strategy by ensuring sales can close deals faster by utilizing customer advocates as references.

In this role, you’ll be responsible for building relationships with sellers and customers, who are distributed both functionally and geographically. You will ensure strategic alignment and define processes for customer engagement and reference recruitment, working with sellers and the marketing team to identify, recruit and onboard the right mix of customer references to support ThousandEyes’ strategic areas of business.

You will also engage and collaborate with the extended Cisco customer advocacy team to ensure alignment, and build a robust a library of customer references by industry, segment and persona, so they can be utilized across the business.


Role & Responsibilities Include

  • Build, promote, and actively lead the planning and development of all forms of customer success story content, including but not limited to case studies, videos, newsletters, slide decks, media and analyst interviews.
  • Work directly with our most strategic accounts and technical users to capture impactful customer success stories for use by Marketing and Sales.
  • Plan and execute the storytelling workflow cross-functionally across account teams, product and technical marketing, and creative services (writers, video producers, graphic designers, etc.) including message alignment to ideal customer personas, drafting story briefs, conducting customer interviews, shaping and editing the narrative for each story and formatting content for use in digital campaigns, web, social, PR and events.
  • Maintain regular internal communications to keep employees updated on new and updated customer marketing content and activities.
  • Lead the editorial process of story creation, and ensure alignment to our value selling and solution selling models.

 

Who You'll Work With

You will report into the Marketing Communications team lead and will work with cross-functional teams including sales, solutions engineering, marketing, content marketing, design and web teams. You will partner with each of these stakeholders to produce jointly beneficial outputs

 

Who You Are

  • 7+ years’ experience in customer-facing role(s) conducting interviews with B2B technology buyers and users; with ability to ability clearly communicate technical content and product use cases.
  • Background in content marketing, customer marketing programs, and/or communications in a fast-paced, technical environment.
  • Excellent storytelling skills including preparing advanced briefing materials, interviewing and editing, publishing content in multiple formats.
  • Strong interpersonal, verbal and written communication skills.
  • Ability to work in a dynamic constantly evolving environment.
  • Understanding of technical products and environments; Bonus points for experience in Network/NetOps, Cloud/CloudOps, or Dev/DevOps

 

We Are Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.

We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!

But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!

 

#LIRemote 

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