About this Role

Strava is the leading social platform for athletes and the largest sports community in the world, with US offices located in San Francisco and Denver and over 100 million athletes in 195 countries. If you sweat you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day.

The role of the Manager, Global Social Media is to create exceptional content that builds global conversation and community for the brand. In doing so, this role will draw out stories of sport that resonate with something deeper - to share the moments that keep our community coming back time and time again to the movement that inspires them and the fun that can happen along the way. In this role, an experienced writer, creator, and collaborator will work on creating and implementing content strategy that supports key brand moments, regional projects, events, and our athletes with attention to real-time interaction across platforms. This role will work to create conversation for the brand in cultural spaces by amplifying and engaging with content created by our community with the goal of increasing registrations, creating belonging, and building a network of engaged users both on and off Strava.

This individual will have 4+ years of experience implementing social strategy, launching global campaigns that create conversation, ensuring storytelling aligns with larger goals, developing relationships and partnerships with key individuals and influencers, while analyzing opportunities to utilize our channels to their fullest potential within the global Strava community. This position will work closely with the regional marketers, product marketing, creator and content teams amongst others, while leveraging social analytics to implement strategy with the aim of deepening storytelling across global channels.

This role will allow for an opportunity to work cross functionally as you work to reach our community of athletes through various projects.

About You

As a member of the global brand marketing team, you connect personally with Strava’s mission, and are proactive, inquisitive and passionate about connecting with athletes in the community. You’ll help us become a category leader in real time social media conversations and showcasing the human side of our brand. You’re driven by innovation and opportunities to differentiate our brand from competitors through engaging, distinctive and disruptive content.


What You’ll Do

  • Work in partnership with Sr. Manager to implement social media strategy and create content, partnering with Stava’s internal creative team to drive awareness and encourage brand conversations.

  • Work with Creator, Content, and Creative teams to develop best in class campaign and evergreen content to elevate and broaden the appeal of the Strava brand globally.

  • Lead execution for social media channels (Instagram, Facebook, Twitter, YouTube and soon TikTok), including platform management, ongoing/daily publishing and reporting/analysis.

  • Build a clear and measurable content plan that determines where content lives and why with emphasis on analytical analysis and up to date trends.

  • Write and refine creative briefs based on strategy to ensure platform-right, channel-right content is briefed, created, and delivered.

  • Share-out social content calendar and planning in key interdepartmental meetings and with channel stakeholders.

  • Ensure social specific projects aligned with strategy and progressing in US & emerging markets.

  • Develops long term partnerships with a range of athletes from content creators to influencers.

  • Work cross functionally to share social insights with the broader business.


About You:

  • 4+ Years within Social Media - Associate Manager or equivalent.

  • Dialed into the cultural zeitgeist of conversations that are happening in social channels - you can’t wait to push Strava into cultural conversations in real time.

  • You love to be creative and use social media to play with the brand voice and appeal to both broad and specific audiences. You have multiple global campaigns under your belt and can’t wait to one up yourself with the next one.

  • Experienced in building, growing, and maintaining a large community of engaged followers for emerging social platforms (Instagram, TikTok, Snap, etc).

  • Knowledgeable about social media platforms, emerging trends, cultural moments and what makes shareable, engaging brand marketing content.

  • Skilled writer and story-teller who seeks out the moments which resonate with a target audience.

  • Experienced in working with Global teams and implementing strategy throughout emerging regions.

  • Driven by the opportunity to impact underrepresented communities, especially in active environments.

  • Effectively developed content plans and analytical reports with the ability to present to the broader marketing team as needed.

  • Has activated timely and culturally relevant campaigns on short timelines while creating in alignment with social media trends.

  • Collaborative and willing to work with customer support, brand marketing, product marketing, PR, copywriting and other cross-functional teams to align on messaging.

  • Skilled in social listening and using social care software, like Sprinklr or equivalent online community platform, to analyze success and growth opportunities.

  • Ability to apply various sources of information to reach sound decisions, knowing their impact is both internal and external.


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About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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