About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with over 93 million athletes in 195 countries. If you sweat you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day!

The Strava Business team is looking for a growth-minded B2B sales marketer to shape and build the Strava Business marketing function from scratch. in this role you will be marketing Strava business products, like Sponsored Challenges, to our potential partners and sponsors. You will be working closely with the global sponsorship sales and product team, developing our B2B marketing strategy and sales play, building our positioning and narratives for key verticals. You will be responsible for inbound lead generation strategy and execution.

You’re excited about this opportunity because you will:

  • Build out the Strava Business global B2B marketing function from scratch
  • Conceptualize and develop ways to bring market awareness to customers about paid for marketing opportunities at Strava
  • Develop marketing materials such as decks, infographics and website content to showcase Strava’s paid for marketing opportunities.
  • Work with the sales team and vertical leads to build vertical marketing strategies and powerful case studies
  • Play a key role in Strava Business achieving sales targets and growth forecasts
  • Develop and execute our lead generation marketing strategy and tooling
  • Work with the product and sales leadership on new feature roll outs, developing effective go to market strategies
  • Report on program results, presenting to executive leadership and cross-functional stakeholders

You will be successful here by:

  • Developing a great empathy for our customers across relevant personas and industries
  • Thriving in a fast-paced environment where resourcefulness and “getting stuck in and getting the job done” is important
  • Bringing and leveraging your understanding of enterprise marketing/sales funnel and account based marketing strategies
  • You tackle problems with an open and curious mind and aren’t afraid to ask tough questions and change the status quo.
  • Working effectively cross functionally with sales, product, data analysts, community management and B2C marketing teams
  • Elevating others and being an advocate for our Anti Racism framework.

We’re excited about you because:

  • You have a track record (8+ years) of success in B2B marketing, demand generation or growth roles at fast growing technology companies, with a clear vision of how to build this function from ground up
  • You have experience working with CRM platforms such as Hubspot and Salesforce
  • You have hands on experience of content creation and syndication
  • You have significant executive presence and ease explaining complex ideas to stakeholders and partners.

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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