About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with over 93 million athletes in 195 countries. If you sweat you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day!

Strava is a thought leader in customer communications, using personalized data storytelling and innovative design to help athletes stay motivated and achieve their goals. As the Director of Growth & CRM, you will help us take Strava communications to the next level by finding new ways to connect with the millions of athletes who use our apps every day.

In this role you’ll lead the teams at Strava that own our lifecycle communication strategy, growth comms experimentation, comms production, and the management of Strava’s owned communication channels such as email, push notifications, and in-app messaging.

You’ll collaborate with other company leaders across engineering, marketing, design, and product management to build the platforms and processes that shape our external communications strategy.

The end result? Timely, relevant messages that delight athletes and power Strava’s business.


You’re excited about this opportunity because you will:

  • Join Strava at a growth inflection point in a role which is instrumental in setting the future business trajectory.

  • Be part of the Growth leadership team at Strava, working with product management, design, and engineering to define company growth strategy and investments.

  • Define the charter and vision for CRM and growth communications at Strava.

  • Own the management and performance of Strava’s owned communications channels, spanning in-app, email, push, and pull notifications.

  • Manage an organization spanning three teams of marketers and technical specialists covering Growth Product Marketing, Regional Product Marketing, and CRM, with room to grow the team further.

  • Craft regional and country-level communication strategies which incorporate local insights and cultural differences.

  • Shape the technical roadmap for CRM systems at Strava, working with engineering leads to find the best technologies to power our comms (whether they’re built in-house or powered by third parties).


You will be successful here by:

  • Approaching work with creativity and an open mind, continually experimenting with new comms approaches that surprise, delight, and grow the business.

  • Evolving Strava’s models for customer segmentation and journey mapping to ensure that we’re reaching the right athlete with the right message at the right time.

  • Guiding the team to drive attributable impact, setting ambitious and measurable goals for the contributions CRM and growth marketing make to Strava’s business.

  • Putting the customer at the center of our communication programs, ensuring that any communications an athlete receives from Strava are highly relevant and engaging.

  • Supporting Strava’s commitment to Antiracism, finding new ways for Strava communications to advance racial equity and promote an inclusive community.

  • Building strong working relationships across departments in order to ensure our communications, marketing campaigns, and product experiences work in harmony.


We’re excited about you because you:

  • Have 10+ years of experience working on CRM and lifecycle marketing, with a track record of executing high-quality campaigns & managing a cross-functional team.

  • Are a great people manager and help your team members continue to learn and grow in jobs they love.

  • Have experience setting a long-term marketing and CRM roadmaps, as well as coordinating with other departments to achieve your team’s vision.

  • Have managed messaging both inside and outside of mobile apps, collaborating with product teams to balance any promotional messaging with native app experiences.

  • Are well versed in technology strategies to power more effective growth communications, and can set a vision for future marketing capabilities.

  • Are a student of the craft of CRM, always looking to learn about new approaches and techniques to improve customer communications.

  • Have familiarity (or even better, direct experience) with subscription business models and can bring a new perspective to Strava’s current practices.


About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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