About SonderMind

At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental healthcare that produces high-quality outcomes for patients. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them, should they choose to use their insurance. From there, SonderMind's clinicians are committed to delivering best-in-class care to all patients by focusing on high-quality clinical outcomes. To enable our clinicians to thrive, SonderMind defines care expectations while providing tools such as clinical note-taking, secure telehealth capabilities, outcome measurement, messaging, and direct booking.

To follow the latest SonderMind news, get to know our clients, and learn about what it’s like to work at SonderMind, you can follow us on InstagramLinkedin, and Twitter

About the Role

As the Lifecycle Marketing Manager at SonderMind, your role will involve crafting and implementing personalized journeys designed to enhance customer engagement, conversion, and retention, tailored to our clients' needs. By leveraging data and insights into customer behavior, you will develop specific segments and workflows that resonate with our target audiences. Collaborating closely with our product and engineering teams, you will ensure a smooth and consistent user experience across the client customer journey. You will also work with the provider team on the lifecycle customer experience for that audience, helping to further refine and automate processes.

Email and SMS will be the primary channels for these campaigns, requiring the ideal candidate to possess substantial expertise in deploying and refining email marketing programs, with a clear understanding of their significance within the broader marketing strategy. We are looking for a strategic thinker who is not only curious and collaborative but also thrives on the challenge of building functions from scratch, including iterating on our MarTech stack configuration, as necessary.

This position offers a unique chance to contribute to a company that is at the forefront of transforming the mental healthcare system. You will play a pivotal role in ensuring our messages reach the right audience at the right time, thereby directly supporting SonderMind’s mission to broaden access to mental healthcare and enhance outcomes for our clients.

Essential Functions 

  • Further develop the existing test-and-learn lifecycle marketing strategy for potential, current and past therapy clients and providers, inclusive of all client communications across their journey with SonderMind.
  • Create dynamic, cross-channel customer engagement campaigns, leveraging available data sources, content creation, and audience segmentation to increase customer LTV.
  • Analyze and report on the effectiveness of lifecycle marketing campaigns, using data to make informed decisions about future activities and optimization opportunities.
  • Lead the strategy to conduct multi-variant testing on campaigns and other tactics to improve positive business outcomes.
  • Manage and own our lifecycle MarTech platforms, including vendor relationships.
  • Collaborate cross-functionally with other teams, such as product, engineering and analytics, to transition legacy product-led communications to a fully integrated lifecycle marketing program.
  • Manage the lifecycle flow for our provider audience by determining the channel and cadence for outbound communications.
  • Collaborate closely with the Brand & Creative team to ensure all communications appropriately represent the SonderMind brand voice, tone and overall positioning.
  • Monitor and escalate client feedback from email campaigns to continuously improve client experience and marketing efforts.
  • Manage, coach and mentor Marketing Operations Specialist responsible for implementing the lifecycle marketing strategy, including scheduling and sending emails, maintaining marketing automation systems, and analyzing data.
  • Own the project management workspace for lifecycle, managing associated tasks, due dates, and the communications calendar.
  • Collaborate with cross-functional teams such as design and creative teams to develop visually appealing and creative campaigns that drive conversion.
  • Stay up-to-date on industry trends and best practices in lifecycle marketing and incorporate them into the strategy.
  • Consult on and lend expertise to communication strategies for other areas of the business, like Partnerships.

What does success look like?

  • Within one month, you will have a clear understanding of the client customer journey and the marketing strategies and processes that are currently running. You will have met with key stakeholders, including cross-functional team members, managers and external partners to understand their role in influencing the lifecycle marketing program. You will also have completed training in Iterable, if not already certified, to ensure your understanding of our tech stack.
  • Within two months you will have developed a clear plan to advance our lifecycle marketing program to the next level, largely focused on refreshing and merging marketing and product-led communication strategies together.
  • Within three months you will have started the implementation of your plan and are in full swing. At this point you understand how the business operates, have built key relationships with business partners and are reporting back on impact from the lifecycle program.


Who you are? 
Skills, experience, and education that is needed for this person to be able to succeed in this role 

  • 5-7 years of experience in a similar role
  • Experience building and leading email marketing strategies and proficiency with marketing messaging platforms such as Iterable, Braze, and SendGrid.
  • Strong data analysis skills and experience with data visualization tools such as Snowflake, Looker, Tableau or similar.
  • Experience in segmentation and personalization of campaigns across multiple channels.
  • Experience working with cross-functional teams and collaborating with product and engineering teams.
  • Excellent written and verbal communication skills.
  • Strong problem-solving and strategic thinking abilities.
  • Bachelor's degree in marketing, business, or related field proffered
  • Iterable certification preffered 

Our Benefits

The anticipated salary range for this role is $100,000-120,000 per year.

As a leader in redesigning behavioral health, we are walking the walk with our employee benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their life and work.

Our benefits include:

  • A commitment to fostering flexible hybrid work
  • A generous PTO policy with a minimum of three weeks off 
  • Therapy coverage benefits to ensure our employees have access to the care they need
  • Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA and FSA options
  • Employer-paid disability & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to eight (8) weeks of short-term disability leave
  • Eight weeks of paid Parental Leave  (if the parent also qualifies for STD, this benefit is in addition)
  • 401K retirement plan with 100% matching on up to 4% of base salary

Application Deadline

This position will be an ongoing recruitment process and will be open until filled.

Equal Opportunity 

SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.

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