Web Marketing Lead


About Skyflow:

We are Skyflow, a Series B $80 M funded 5-year-old company of about 100 people that have built the world’s first data privacy vault delivered as an API. Our mission is to transform how businesses handle and protect their users’ financial, healthcare, and personal information — the data that powers our digital economy. Inspired by the zero trust data vaults that Apple and Netflix built to handle customer data, we've built a cloud-based vault that is available through a simple and elegant API. With Skyflow, developers can easily build best-of-breed data privacy, security and compliance directly into their applications, the same way they use Stripe, Twilio, or Okta.

Skyflow is based in Palo Alto California, with offices in Bangalore, India, and team members working from locations all around the world. Come join us!


About the role:

We are looking for an experienced Web Marketing Manager to join our marketing team, own our website, SEO, website lead generation, and create best-in-class digital experiences. The ideal candidate has previous B2B web marketing experience and a deep understanding of web systems and modern marketing technologies. This role is an integrated role, working closely with demand teams, social/paid marketing, and creative.


The marketing team are storytellers, are highly collaborative, are energizers with deep empathy for our customers, and work cross-functionally with most areas of Skyflow. You should know what developers, architects, and CTOs care about.


Key Responsibilities:

  • Own the website, including strategy, leading new page development and UX/UI optimization in partnership with the Product Marketing and Content teams (ensuring a regular cadence of fresh site content), as well as daily maintenance.
  • Define, measure, and optimize web visitor/prospect journey, partner with Growth Marketing on lead scoring efforts, partner with Marketing Operations to create more in-depth traffic and lead analysis, and provide ongoing reporting on performance.
  • Project manage agency development efforts, partnering with Brand to ensure new designs meet our brand guidelines.
  • Lead landing page design and maintenance efforts, in partnership with Growth Marketing, our design/development agency, and Marketing Operations.
  • Lead global SEO efforts, including content audits, partnering with Content to handle content updates and opportunities, working with our agency to address technical issues, developing and managing internal linking strategy, and backlink strategy in partnership with our PR agency.
  • Conduct ongoing competitive research on organic, paid, and content efforts, providing recommendations to the Content and Growth Marketing teams, to help optimize their efforts.
  • Utilize strong project management skills to track, communicate status, and deliver personalized experiences and operational projects on time.


What We’re Looking For:

  • 5-7+ years of web management experience, including maintaining websites utilizing the Webflow CMS.
  • Expertise leading SEO efforts and campaigns, with a clear understanding of search engine algorithms, ranking methods, keyword research, measurement and data mining tools.
  • Well versed in analytics and tracking tools such as Google Analytics, Google Webmaster, Google Tag Manager, Hotjar, and ahrefs or similar tools.
  • Comfortable developing and/or guiding the development of content for the web.
  • Excellent written, verbal, and interpersonal communication skills.
  • An eagerness to work in an ever-changing, fast-paced startup environment (startup experience preferred).
  • Bonus points for experience in the developer and technology buyer space.
  • While this position is remote, it is preferable that the candidate be able to easily join meetings and regularly communicate with colleagues located in the PST timezone. 


Additional Responsibilities 

  • Develop and execute the company’s website marketing strategy to attract and engage with the developer audience to our Skyflow Data Privacy Vault
  • Collaborate closely with the Product Marketing team to ensure that website content accurately reflected the features, benefits and use cases of our API-driven solution 
  • Optimize website content and user experience to increase conversation rates and overall engagement metrics 
  • Develop and maintain the website roadmap, prioritizing key initiatives to improve user experiences, increase conversion rates and drive engagement 
  • Work closely with the developer relations team to create and promote events, webinars and other initiatives through our website to engage the developer community and drive awareness of Skyflow Data Privacy Vault
  • Work closely with Demand Gen to implement and maintain best practices for SEO and SEM to increase organic traffic and drive leads and conversions
  • Understanding of B2B demand generation channels and how they interplay with website technology, architecture, and content
  • Be a champion for our internal teams like Sales, Product, Customer Experience and Engineering 
  • Proven experience setting channel targets and managing KPIs



  • Work from home expense (U.S., Canada, and Australia)
  • Excellent Health, Dental, and Vision Insurance Options (Varies by Country)
  • Vanguard 401k
  • Very generous PTO
  • Flexible Hours
  • Generous Equity


At Skyflow, we believe that diverse teams are the strongest teams. We invite applicants of all genders, races, ethnicities, nationalities, ages, religions, sexual orientations, disability statuses, educational experiences, family situations, and socio-economic backgrounds.

A base salary range of $95,000 - $158,800 can be expected for this role in the San Francisco/Bay Area. You could also be entitled to receive an additional incentive bonus or variable pay, equity, and benefits.

Skyflow operates from a place of high trust and transparency; we are happy to disclose the pay range for our open roles that best align with your needs. Exact compensation may vary based on skills, experience, education, and location. 

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Skyflow’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Please reach out to our support team via our help center.