Head of Digital Marketing
SimpliSafe is currently seeking a Data-Driven Digital Marketing leader to join our team in Boston. It's an amazing time to join SimpliSafe as we continue shaping the future of the smart home and redefining the home security space. You will own the strategy, execution, and management of all paid search, digital, and social campaigns to drive customer acquisition.
You will manage a massive marketing budget, and a hungry team that has been battling industry behemoths ADT, Google and Amazon for years – and winning. You are an analytical thinker who is data driven, with a can-do attitude and flexibility to accommodate our evolving business needs. Being able to test, adjust, and launch experiments and initiatives in a high-growth environment will be critical.
The role will be responsible for setting up, analyzing, optimizing, and growing data- driven digital advertising campaigns. Your findings will directly influence how we target more consumers to let them know there’s a better, smarter, and more affordable way to protect their families and their homes.
What you’ll do:
- Manage the team that runs all paid digital channels to acquire new customers and grow brand awareness
- Drive execution and continuously evolve strategic recommendations based on data-driven insights
- Partner cross-functionally across the organization to develop strategies & programs that will drive larger scale awareness, acquisition and activation
- Work closely with creative strategy team, ecommerce team, engineering, product, and retail teams to drive efficient growth
- Be responsible for the performance of one of the largest digital marketing budgets in the industry
- Use statistical modeling, automation, and deep-dive data analysis to better target customers, optimize spend, and improve performance
What you’ll need to be successful:
- Detailed understanding of all the major platforms (AdWords, GDN, Facebook, etc.).
- Full understanding of the digital and social ecosystem and how brands should participate in an authentic way
- Excellent communication, collaboration, and organizational skills with meticulous attention to detail
- Entrepreneurial mindset
- A no-ego, humble attitude
- Bachelor’s degree in relevant discipline. MBA preferred
- 5+ years of experience in driving performance focused digital marketing programs, including SEM and social
SimpliSafe is the fastest growing home security company in the country. We’re transforming how people buy, install and experience home security with our user-friendly wireless security system that we sell direct to consumers online. We protect over one million Americans.
SimpliSafe was founded by Chad and Eleanor Laurans in 2006, after several friends had their homes burglarized. Chad and Eleanor started designing SimpliSafe products in their own home when they realized there weren’t any solutions available on the market that were geared towards renters. From these humble beginnings, Simplisafe has become a power in the home security industry and was recently acquired by the private equity firm Hellman & Friedman.
At SimpliSafe, we place an emphasis on a ‘no-ego’, collaborative culture. From the top down, we all work together to solve the difficult challenges within the home security and IoT industry. We have recently been named in Built In Boston’s ‘Best Places to Work in 2019’ list and in Wealthfront’s ‘2019 Career Launching Companies’ list. Like our products, we are constantly evolving to provide the best employment experience possible. If SimpliSafe sounds like a company you’d enjoy working for, we’d love to hear from you!