We are looking for an exceptionally awesome Digital Media Planner to help drive meaningful growth for our customers through direct-response digital media campaigns across channels with a heavy focus on content syndication, publisher direct buys, and other types of guaranteed lead/impression programs. This position reports to our Associate Team Director, Media Partners.

 

About us

  • We are a culture first company
  • We care about our people who are the heart of our success
  • We believe we are better together
  • We are passionate marketers who are highly self-motivated and care about our work and community
  • We take pride in our commitment to an inclusive culture
  • We are inventive, always do it right, bring our whole self and above all, no assholes allowed
  • #WeAreROIdna

 

About you

Highly analytical, data-driven, skilled negotiator who builds long-term relationships with your partners while balancing scale and profitability targets. 

 

What you’ll be doing

  • Identify, RFP, and negotiate with appropriate media partners for various campaigns based on the goals and objectives of that campaign.  May include but isn’t limited to impression-based or lead-based buys such as eblasts, newsletter sponsorships, and content syndication programs
  • End-to-end coordination and management of approved buys, including creation of IOs, negotiating terms, overseeing trafficking and coordination of creative/deliverables, and ongoing reporting and optimization of the partner mix
  • Configure and oversee Convertr campaigns and collaborate with ROI·DNA partners such as Convertr and Integrate to facilitate lead delivery and qualification
  • Develop ongoing testing roadmaps for your channel(s) to continually improve performance
  • Provide clear recommendations and requests to the clients when needed - such as for new assets or landing pages
  • Create ROI-positive lead generation campaigns through digital channels, particularly on content syndication, e-blasts, newsletters, and other types of sponsorship and guaranteed lead programs
  • Work with media buyers to track and manage the delivery of programs, ensure that partner delivery is in accordance with the IO terms, and negotiating make-goods where necessary
  • Communicate your key initiatives and optimizations and ongoing performance to both ROI·DNA’s internal media team and directly to the client, working closely with the Strategy team
  • Maintain vendor database as the primary strategy point of contact for all vendors (includes master contact list, meeting coordination, etc.)
  • Ongoing investigation & research of new media opportunities
  • Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations

 

What you have

  • 2+ years of experience in B2B media buying
  • 1-2 years of experience in media planning or similar
  • Agency experience is required for this role
  • Client-facing experience and digital marketing experience are a must
  • Must have hands-on experience planning and buying content syndication and direct publisher programs
  • B2B experience, and particularly ABM experience is required
  • Prior experience working with various content syndication and publishers focused on B2B market in securities, fintech, health, and other tech vertical publishers
  • Prior experience planning and buying multifaceted programs (such as those which include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, Fortune, NY Times, Washington
  • Post, WSJ, Harvard Business Review, DarkReading, and similar publications is strongly preferred
  • Experience with B2B technology partners is strongly preferred
  • Hands-on experience with Convertr and/or Integrate is strongly preferred
  • Hands-on experience with Google Campaign Manager is strongly preferred for this role
  • Technically adept with a pulse on trends and innovations within the digital space
  • Detail-oriented with strong analytical skills, ability to find opportunities and insights from large amounts of unstructured data
  • Strong collaboration skills, able to work with multiple clients and departments to accomplish goals
  • Advanced knowledge of digital marketing channels and concepts
  • Superb time and project management skills
  • Excellent communication – both written and verbal
  • Adept at critical thinking to strengthen media initiatives for quality vs. entering a routine process for quantity

 

Benefits and additional perks

  • 100% remote 
  • Medical, Dental, Vision, Paid parental leave, Pre-tax medical & dependent care FSAs
  • Generous PTO
  • 401(k) matching program
  • Company stock  
  • WFH stipend to set up your home office and a pair of AirPods
  • Monthly stipends for wellness, mobile, and at-home WiFi use
  • Annual Give Back stipend to support your favorite charity or small business
  • Quarterly volunteer hours
  • Company-paid certifications 
  • Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want

 

About ROI·DNA

ROI·DNA is a full-service digital marketing agency founded in San Francisco, delivering deep, functional solutions built on incisive expertise across the digital space.

We are 100% focused on B2B. Crafting unique ABM experiences for some of the world’s largest companies. With dedicated teams in digital strategy, digital analytics, and digital marketing, we’ve grown the revenues and brands of over 100 happy clients – including Capital One, Salesforce, Amazon Web Services (AWS), Demandbase, Cisco & more.

We’re not just experts, we’re people. And we value people. And people things, like building relationships, having fun, and treating others with respect. We cultivate our humanity because we care to make a lasting mark, not a quick buck. 

ROI·DNA is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer.  We celebrate diversity and do not discriminate based on race, color, religion, creed, national origin, gender, sexual orientation, gender identification, sex, status as transgender, age, ancestry, marital status, disability, veteran or draft status, crime victim status or any other characteristic protected by law.

 

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