DESCRIPTION

At quip, we design and deliver delightful products and services that keep your mouth healthy.

We are looking for a Senior Product Marketing Manager, Professional Products and Services to lead a critical part of the business at quip. Our product marketing team will lead the marketing and consumer POV in the product development process and lead GTM planning with key stakeholders across Product, Consumer Marketing, Creative, PR, and Channel. This role will work closely with Product Marketing, Personal Care to ensure a cohesive and integrated experience for all quip consumers. 

RESPONSIBILITIES 

  • Drives overall professional services (aligners + new services coming to market) portfolio narrative as well as new professional product and service introductions to ensure quip’s strong benefit-led messaging and to improve consumer behaviors in oral health. 
  • Leads foundational cross-functional assessment of market success, competitive landscape, and market viability as well as leveraging consumer segmentation, market research and cross-functional expertise to develop Go-To-Market plans.
  • Develops a deep knowledge of our target market and is responsible for positioning, value proposition development, messaging, and naming in partnership with consumer research and analytics.
  • Leads Go-To-Market strategy, planning, and execution with product, PR, all facts of marketing (Consumer, Provide,Performance, PR/Partnerships) and collaborates with Product Marketing, Personal Care to ensure our experience and messaging creates a seamless, integrated system for consumers. 
  • Drives claims development and works cross-functional to ensure product guidance, etc. are accurately reflected across consumer and professional communications.
  • Owns messaging hierarchy of products and works closely with Product, Legal, in-house experts and PR to ensure accuracy and impact of all marketing communications across marketing and sales channels. 
  • Leads cross-functional product briefings for new product introductions, including Creative, Channel, and all marketing teams. 
  • Partners closely with finance and sales to assess market opportunities and financial projections. Post-launch, partners closely with merchandising (long-term business owner) to ensure changing trends in the business are addressed. 
  • Owns key marketing deliverables in the product development process including Marketing Requirements, Messaging Documents, and GTM planning.
  • Key collaborator in the development of planning, process, and communications in Marketing Ops and Product. 

REQUIREMENTS

  • 7+ years product marketing or brand management experience, preferably in professional CPG or B2B2C consumer tech categories. 
  • Experience with portfolio management and consumer research, including segmentation, NPS, positioning research, pricing studies, etc. 
  • Experience in collaborating with multiple cross-functional stakeholders including channel, performance marketing, consumer marketing, product and consumer research.
  • Exceptional verbal and written communication skills
  • MBA preferred, but not required

BENEFITS

  • You'll be working in a high energy, fast-paced environment helping us make oral care simple and effective!
  • An office located in the heart of DUMBO with breathtaking views of Manhattan Bridge (the role is currently remote in response to the COVID-19 pandemic)
  • Fully covered health insurance (with an option to opt into a premium internal dental program)
  • Commuter benefits for parking & transit
  • Offer competitive paid parental leave policy for qualifying employees
  • Flexible work from home options
  • Open vacation policy
  • Dog-friendly office space
  • 401k Contribution
  • Competitive compensation package
  • Fully stocked kitchen with snacks (make sure to use your quip after snacking!)
  • Your very own quip with an unlimited subscription plan
  • The opportunity to help us make oral care more simple, effective and accessible!

About quip

quip is a modern oral health company launched in 2015 that provides thoughtfully designed personal oral care products and professional dental care services through a digital platform that makes oral care more simple, accessible, and enjoyable. The current personal care offerings include a wide selection of American Dental Association accepted (ADA seal) adult and kid electric toothbrushes, smart brushes, refillable floss pick and string, refillable mouthwash and gum, all kept fresh with a refill delivery service. quip’s professional platform, which is behind quip Aligners and quipcare, is part of the company's future vision to connect personal care, oral health monitoring and professional care in one digital oral care companion app that helps access and manage all your oral care needs and guide and incentivize good oral health habits.

quip is committed to promoting equality, inclusion, and diversity beyond your brushing routine. We believe our company is better equipped to care for every mouth when we listen to fresh perspectives from every voice, and in doing so, we build an equal-opportunity team of the brightest minds (and mouths)—regardless of race, gender, age, religion, sexual orientation, identity, or any other trait that makes you you. By celebrating and supporting our differences, we will thrive in our mission to improve oral health for all.

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