Parade is the leader in providing capacity management tools to freight brokers and 3PLs. Our technology platform revolutionizes the digital landscape for our customers with the vision of becoming the Bloomberg Terminal for Trucking, an $800B industry. Our platform has already been recognized by Inc. Magazine, Business Insider, and FreightTech 100... and we're just getting started!

Demand Generation Manager

This is an opportunity to join one of the most advanced and fastest growing tech companies in the logistics and supply chain space. Having secured $12.7M in Series A funding earlier this year, we are in hyper-growth mode to support our expanding customer and product base. In the last year alone, we've seen our revenue stream,  customer base, and digital activity grow by 5x! This newly created position will be an integral part of our Marketing team as we embark on the next phase of our growth.

We’re looking for a Demand Generation Manager who will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners. Reporting to the Vice President of Marketing and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue. If you’re looking for a diverse company with a fun culture and the opportunity to develop as a professional, this might be the job for you.

Responsibilities

  • Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels including all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Monitoring, measuring, and reporting campaign performance of all digital marketing campaigns across relevant KPIs, including but not limited to impressions, clicks, video views, web visitors, collateral downloads, revenue, etc. 
  • Brainstorming new and creative growth strategies through digital marketing to improve conversion rates from leads to opportunities.
  • Identifying critical conversion points and drop off points and optimizing user funnels.
  • Collaborating and overseeing agencies and vendor selection processes as needed.

What Success Would Look Like in Your First Few Months

  • In the first 30 days, you would develop a deep understanding of the freight industry, Parade’s platform, and current marketing collateral available. 
  • In the first 60 days, you would understand the buyer’s persona and company mission/vision/culture. You will also have met with other coworkers to understand each department’s goals, help prioritize marketing needs and reporting metrics, and contribute to Parade’s marketing efforts.
  • In the first 90 days, you would contribute and start measuring actions to execute on Parade’s marketing plan. You will also have defined your personal OKRs for the next quarter to reflect progress in your position.  

Basic Qualifications

  • Bachelor’s degree in Business, Marketing, or related field
  • 5+ years of B2B SaaS demand generation experience
  • Extensive experience working with Pardot for marketing automation 
  • Professional experience developing digital campaigns and executing email marketing, social advertising, content syndication, and SEM 
  • A strong desire to develop reporting capabilities with the ability to track campaign performance and associated spend with all relevant metrics included 
  • A digital marketing portfolio of produced work 

Preferred Qualifications

  • Master’s degree in business or related area 
  • Experience working in the supply chain & logistics industry desired, but not required
  • Experience with A/B and multivariate experiments

Perks

  • Competitive salary and compensation package with full Medical, Dental, and Vision benefits  
  • 401k plan to help you save for the future 
  • UNLIMITED Paid Time Off - and we want you to use it! 
  • 100% Remote 
  • Company Offsites to get to know your teammates 

Parade is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, positive, professional, and respectful environment for all our employees.

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