Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

As our VP, Business Development Leader you will…

Craft strategies and tactics to deliver on net new business efforts for the Retail practice area. You will partner with Marketing, Client Services, and the Service Offering Leaders to tell the Merge Consumer story and manage the pipeline from discovery to close. 

Play a pivotal role in driving the agency's growth for Consumer brands by focusing all of your efforts on building a robust sales pipeline of new prospective clients, crafting compelling proposals, leading pitch efforts,  and nurturing prospective client relationships. With a deep understanding of the agency industry, client needs, and internal processes, the VP qualifies and documents new business opportunities, ensuring their financial viability. Collaborating seamlessly with cross-functional teams, leading strategic initiatives, and presenting results to senior management and prospective clients as needed. 

The VP sets the tone for the team, bringing energy and creating a results-driven, motivating, and collaborative approach. This role combines an innate ability to hunt for new business, strategic thinking, effective decision-making, and strong communication skills to translate growth strategies into actionable plans, fostering continuous improvement and success in the competitive business landscape.

Be Accountable and Responsible for

  • Lead agency prospecting within the Retail team, including establishing relationships with search consultants, leveraging personal networks, developing key target account lists, and coordinating inbound and outbound marketing campaigns that result in a healthy amount of leads
  • Generate at least $2M of net new revenue annually
  • Manage the overall business development activities including the company’s RFP and Pitch process and ABM/CRM best practices, which includes daily/weekly updating of Salesforce.com
  • Participate in weekly and monthly pipeline reviews
  • Generate leads and partner with the Lead Generation team to qualify top-of-funnel leads, convert prospects into qualified opportunities, and close deals
  • Lead pitches, create persuasive proposals and RFP responses, coordinate contributions from agency partners, and ensure all responses align with agency goals and prospective client needs Organize meetings, timelines, and presentation materials for the overall pitch team
  • Demonstrate a profound understanding of the agency industry, client business needs, and internal processes, serving as a key intelligence source for supporting agency growth
  • Elevate MERGE’s presence at industry events, trade shows, and online events to be seen as a premier modern marketing agency
  • Effectively present results to senior management, clients, and other agency employees
  • Partner with the larger team to provide input into sales and marketing materials, events, and sponsorships. Attend conferences and represent MERGE’s Consumer vertical as an SME
  • Work with the internal Program Management team, Client Services, and Vertical leads to present pricing options that align with MERGE margins and guidelines
  • Oversee the organization and maintenance of the central repository of all new business material (and general materials).  Collaborate with MERGE Marketing Team and Service Offering Leaders to maintain and update
  • GTM capabilities and case studies to ensure they are fresh and relevant

These are the qualifications we're looking for 

  • 10 to 14 years of experience in business, with 5+ years concentrated in Advertising agency growth roles in the Retail vertical
  • Bachelor’s degree in Business, Marketing, or Communications; or equivalent work experience, MBA preferred
  • Demonstrated drive to collaborate with multiple stakeholders and drive daily activities to meet new business targets
  • Leads by example and has an innate desire to ‘get it done’ and win
  • Experience prospecting into mid-enterprise sized accounts, a ”hunting” mentality
  • Demonstrate a thorough understanding of the advertising industry as it relates to the key verticals within MERGE's Retail practice
  • Strong communication and interpersonal skills, a growth and motivation mindset, and a positive attitude/energy
  • Demonstrated ability to build strong relationships with prospective clients, pitch consultants, and industry partners
  • Possess credibility in the presence of executive leadership and prospective clients
  • Strong presentation and storytelling skills with an engaging and trusted presence
  • Demonstrate thorough knowledge of MERGE service offerings and ability to provide clear direction to new business pitch teams

Compensation: $140,000 - $170,000 plus sales incentive plan

Salary differential is based on seniority, merit, education, training, and experience. MERGE’s career ladders reflect department growth from Associate through Partner levels, with details of roles and responsibilities associated with each level. New hires are assigned a job level within a particular position based on these criteria and salary is set within the job level based on these criteria. Growth from one level to the next occurs when employees master their role and are promoted to the next level, generally during salary review cycles which are posted in the employee handbook.

#LI-VM1

#LI-HYBRID

 

We offer the following: Medical, Dental, Vision, Life Insurance, 410K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus other benefits and perks.

And here’s how we live our values at MERGE

  • Ability. Mastering our craft
  • Agility. Delivering with a growth mindset
  • Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in MERGE’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.