Who We Are:
At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.
We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.
M Booth has an immediate opening for an SVP to lead our Influencer Marketing practice, Fluent. This position provides a fantastic opportunity for a passionate proactive communications professional with strong influencer strategy to lead a team across a range of clients and sectors.
What You'll Do:
- The ideal candidate will be fluent in culture and storytelling, understand data and analytics deeply, be flexible and motivating to teams across the agency.
- This candidate will be capable of envisioning, translating and incorporating influencer marketing strategies into larger integrated programs including digital activations, social media, traditional media relations, public relations, websites, paid, and mobile technologies.
- Our practice lead will lead, inspire and collaborate with integrated teams across the agency to sell in our capability and ensure expertise and best practices are deployed.
What You'll Bring:
- Candidates should have at least 12+ years of influencer marketing experience at an agency, deep experience in storytelling on evolving social platforms and an intimate understanding of data and the analytics tools and databases that demonstrate ROI.
- Ability to create a compelling case for influencer marketing and a mastery of the end-to-end process with an eye toward innovation and leading in the space.
- Ability to provide leadership at an agency client level, giving strategic direction to all stakeholders (client, account teams, partners, influencers, creators).
- Advanced marketing and integrated communications skills to ensure work is baked into strategy development.
- Mastery of the PESO model and an understanding of the role of owned, earned and paid media in an integrated communications or marketing plan and how influential voices best fit into it.
- Dynamic presentation skills -- the ability to captivate and convince audiences, evangelizing the power of the influence marketing space
- Collaborative skills and the ability to lead and participate in integrated teams, IATs.
- An attitude that is energizing, a good listener, a partnership mindset
- Accountable to teams, counterparts, influencer partners and business results.
- Passion and talent designing content strategies, experience and capable of telling stories on evolving social platforms. Ability to plan and coordinate influencer-created content across a brand’s social digital ecosystem and collaborate closely with third parties to bring that content to life.
- Experience across sectors -- beauty, food, lifestyle, technology and CPG– along with an understanding of the criteria that makes someone influential for a brand. Strong understanding of industry regulatory and promotional rules. Must understand the disclosure guidelines as set by the FTC and provide sound counsel to clients and influencers.
- Centers equity in negotiations ensuring an equitable and fair process from influencer identification through payment and analytics.
- Experience in performance, analytics, insights and the ability to leverage these to design an insight based program grounded in data and results.
- Expertise in leading paid social programs. Understanding of paid social landscape including hands on experience developing strategy and optimizing paid social programs related to amplifying and/or whitelisting influencer-created content. Candidates must know how to effectively build and target custom audiences and how to execute and analyze ad buys.
What We’ll Bring:
Here are a few highlights of the benefits we offer at M Booth:
- A workplace that’s alive with courage, ideas, respect and humanity.
- Professional growth and development programs to help advance your career.
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
- $200K - $250K
Location: Remote or in the New York office
If you plan on working remotely, we can accept applicants from the following states:
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
